Throne Rush : Market and Competitor Analysis

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Throne Rush

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Company : Throne Rush

Industry : Mobile GamingStrategy GamesMMORTS

Major Markets

United States

China

Germany

Key Competitors

Clash of Clans

Rise of Kingdoms

Game of Thrones: Conquest

Throne Rush Key Value propositions

Social Gameplay

Strategic Depth

Free-to-Play

Fantasy Setting

Throne Rush Latest news

Throne Rush - Apps on Google Play

More than 27 million installs. Almost 1 million “5 star” ratings. Throne Rush – is one of the best modern examples of a high-quality successful MMORPG ...

Throne Rush — RTS for a real hero!

Support · News. Log in. or Sign up if you don't have an account. E-mail. Sign up. Password. {{ passwordError }}. Remember me. Forgot password. Play Now.

Throne Rush

Throne Rush. 6160309 likes · 54 talking about this. PLAY NOW -> https ... There will be important changes in the game ... but new publications will no longer appear ...

I Ignored 'Game of Thrones' for 8 Years. Then Inhaled It in 5 Weeks ...

May 16, 2019 ... Describing that rush as a binge feels like a greasy artifact of the early streaming days, when a season of television would appear overnight, ...

Throne Rush SWOT Analysis

Strengths

Established player baseEngaging gameplay with social and strategic elementsFree-to-play model with optional in-app purchases

Weaknesses

Reliance on in-app purchases for revenuePotential for a steep learning curve for new playersRisk of server issues or bugs impacting gameplay

Opportunities

Expansion into new geographic marketsDevelopment of new game modes and featuresPartnerships with esports organizations or streamers

Threats

Competition from existing and emerging mobile strategy gamesNegative player feedback and reviewsChanges in app store policies or regulations

Top Marketing Strategies for Throne Rush

Personalized User Onboarding

This strategy involves tailoring the initial user experience to their specific needs and goals, leading to higher engagement and improved user satisfaction. By guiding users through the product with personalized instructions and tips, they are more likely to find value and stick around.

Product Benefit Reinforcement in Onboarding

This involves highlighting the key benefits and value propositions of your product during the onboarding process. By emphasizing the unique features and advantages, users are more likely to understand and appreciate your product, leading to increased adoption and retention.

Incentivized Onboarding Enhancement

This involves providing incentives and rewards to users for completing specific onboarding actions. By motivating users with rewards, you can encourage them to explore the product features and become more active, increasing their overall engagement and satisfaction.

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Throne Rush User Persona

Name:

Ethan Clark

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Dominate in-game events and climb the leaderboard to showcase his strategic prowess and earn recognition within the Throne Rush community
Build a powerful and aesthetically pleasing kingdom by acquiring rare resources and constructing impressive buildings, reflecting his ambition and dedication
Forge strong alliances and participate in large-scale battles to experience the thrill of cooperative gameplay and achieve victory with his comrades

Frustrations

Dealing with players who engage in aggressive tactics or exploit game mechanics, disrupting fair play and hindering his progress
Managing resource limitations and waiting times, which can slow down his kingdom's development and test his patience
Balancing his gaming time with work and social life, as he wants to excel in both worlds without sacrificing his well-being

Name:

Sophia Lee

Age :

23

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative Arts

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

Express her creativity by customizing her kingdom's appearance with unique designs and themes, showcasing her artistic flair within the game
Connect with like-minded players and build a sense of community by joining an active alliance, fostering friendships and social interaction
Immerse herself in the game's lore and storyline, appreciating the rich narrative and fantasy elements that Throne Rush offers

Frustrations

Encountering technical issues or bugs that disrupt her gameplay experience and cause frustration
Facing difficulty in competing with players who spend significant amounts of real money on in-app purchases, creating an uneven playing field
Feeling overwhelmed by the complexity of game mechanics and the constant pressure to progress quickly, impacting her enjoyment and relaxation

Name:

David Kim

Age :

35

Gender :

Male

Occupation :

Project Manager

Industry :

Finance

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Devise cunning strategies and outmaneuver his opponents in tactical battles, drawing parallels to his professional life and satisfying his competitive spirit
Develop his leadership skills by leading an alliance and coordinating members effectively, mirroring his managerial role and enhancing his decision-making abilities
Escape from the demands of his daily work routine and immerse himself in a captivating virtual world, providing entertainment and stress relief

Frustrations

Dealing with communication breakdowns and conflicts within his alliance, which can hinder progress and create unnecessary drama
Finding the time to consistently engage with the game and maintain his alliance's momentum alongside his busy work schedule
Witnessing unfair practices or imbalances in the game's economy, undermining his efforts and impacting his sense of fairness

Throne Rush Geographic and Demographic Insights

Geographic Insights: Throne Rush enjoys a globally diverse player base. The US and China are the largest markets, while Germany, Russia, and Brazil also have significant user numbers.

Top Countries

United States
35.2%
China
20.8%
Germany
10.5%
Russia
8.9%
Brazil
7.6%

Demographic Insights: Throne Rush appeals to a wide age range, with the largest user group being 25-34 years old. The game skews slightly towards male players.

Age Distribution

Gender Distribution

Throne Rush Socio-economic Profile

Household and Income Insights: Throne Rush players typically come from households of 3-4 people with predominantly medium income levels.

Educational and Employment Insights: The majority of Throne Rush's players are employed full-time or are students, having completed at least high school or some college/university education.

Households Size

Income Distribution

Education Level

Employment Status

Throne Rush Behavioral Insights

Interest-Based Insights: Throne Rush players are interested in mobile gaming, particularly strategy games set in medieval or fantasy worlds. They enjoy online communities and esports.

Technology and Social Media Usage: Throne Rush users are active on leading social media platforms and primarily engage through mobile devices, especially Android.

Interests

mobile gamingstrategy gamesmedieval historyfantasyonline gaming communitiesesportsvideo game streaming

Device Breakdown

Social Media Usage

Throne Rush Top Competitors

Competitor	Estimated market share	Top domains
Clash of Clans	40.5%	Strategy, Mobile, Freemium
Rise of Kingdoms	25.5%
Game of Thrones: Conquest	15%

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