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Executive Summary

Industries

GamingMobile GamingRPG

Major Markets

United States flagUnited States
Germany flagGermany
Russia flagRussia

Nexters Global Limited Top Products

Hero Wars - Nexters Gaming

Brand Positioning

Nexters is positioned as a leading global developer of midcore RPGs, particularly known for its cross-platform flagship, Hero Wars. They cater to adult male RPG enthusiasts while also prioritizing parental guidance and online safety.

Customer Sentiments

Customer sentiment appears positive, particularly among the core RPG gaming demographic, given the high MAU, installs, and brand awareness for Hero Wars. The provision of a detailed Parent's Guide also suggests an effort to foster trust and address concerns among a secondary but influential audience.

Nexters Global Limited Key Value Propositions

Nexters delivers engaging and immersive fantasy RPG experiences, notably through Hero Wars, available across multiple platforms. They uniquely balance deep gameplay with a strong commitment to user safety, offering comprehensive parental guidance and secure online environments.

Engaging RPG Experience
Cross-Platform Availability
Parental Safety & Guidance
Community & IP Expansion

Nexters Global Limited SWOT Analysis

Strengths

Successful flagship game, Hero Wars, with high MAU and installs.

Strong global presence and brand awareness in RPG genre.

Diversified IP expansion through shorts, web portals, and comics.

Weaknesses

Reliance on Hero Wars for primary revenue stream.

No direct subscription pricing model, only in-app purchases.

Potential for 'pay-to-win' perceptions despite F2P model.

Opportunities

Expand into new gaming genres or platforms beyond current RPG focus.

Further monetize existing IP through merchandise or other media.

Leverage community building for competitive esports or fan events.

Threats

Intense competition from other major RPG titles and game developers.

Changing user preferences or decline in RPG genre popularity.

Regulatory changes concerning in-app purchases or online safety.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Nexters Global Limited Target Audience

View Details

Geographic Insights

The US and Germany are key markets, indicating strong Western player bases for this global RPG company.

Top Countries

United States flag

United States

25% market share

Germany flag

Germany

15% market share

Russia flag

Russia

10% market share

South Korea flag

South Korea

8% market share

Japan flag

Japan

7% market share

Nexters Global Limited Audience Segments

Core RPG Enthusiast

30-55 years

Male

Global

Parental Guardian

25-45 years

Male • Female

North America • Europe

Casual Mobile Gamer

18-29 years

Male • Female

Global

IP Expansion Enthusiast

45-65 years

Male

Global

Tech & OSS Contributor

25-50 years

Male • Female

Cyprus • Europe • Asia

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Nexters Global Limited

Product Guarantee Implementation

Offer a strong satisfaction guarantee for in-app purchases to build trust with parents and guardians concerned about their children's spending. This reduces perceived risk and encourages more confident purchasing decisions, while also reinforcing Nexters' commitment to quality and customer satisfaction.

Learn more

Post-Purchase Feedback Collection

Implement a system to actively collect feedback after in-app purchases to understand player satisfaction and identify areas for improvement. This data can be used to refine gameplay, enhance the user experience, and address any parental concerns about game mechanics or spending habits.

Learn more

Behavioral Email Campaigns

Implement automated email campaigns triggered by user behavior, such as reaching a certain level or making a purchase, to provide tailored tips, special offers, or information on new features. This helps to re-engage players, encourage continued game play, and promote in-app purchases in a personalized and relevant way.

Learn more

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