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Nexters Global Limited Target Audience

User Segments

Age: 38

Gender: Male

Occupation: Software Development Manager

Education: Bachelor's Degree

Age: 45

Gender: Male

Occupation: Financial Analyst

Education: Bachelor's Degree

Age: 32

Gender: Male

Occupation: Game Developer

Education: Associate Degree

The Strategic Engineer

The Strategic Engineer

Age: 38
Gender: Male
Occupation: Software Development Manager
Education: Bachelor's Degree
Industry: IT
Channels: YouTubeRedditLinkedIn

Goals

  • To efficiently manage complex projects and lead a high-performing technical team
  • To continuously learn new technologies and stay ahead in the rapidly evolving tech landscape
  • To find engaging and challenging leisure activities that stimulate strategic thinking, like complex RPGs.

Pain Points

  • Dealing with inefficient workflows and bureaucratic processes that hinder innovation and progress
  • Limited time to dedicate to personal interests and hobbies due to demanding work schedules and family commitments
  • Lack of challenging and deep gaming experiences that truly test strategic skills and offer long-term engagement.

Nexters Global Limited Geographic Distribution

The US and Germany are key markets, indicating strong Western player bases for this global RPG company.

Top Countries

United States flag

United States

25%
Germany flag

Germany

15%
Russia flag

Russia

10%
South Korea flag

South Korea

8%
Japan flag

Japan

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are middle-income, living in 3-4 person households, suggesting families.

Employment Status

Income Distribution

Education Level

Nexters Global Limited Behavior Analysis

Behavior Profile

RPG Gaming
Fantasy
Strategy Games
Online Safety
In-App Purchases
Community Building
YouTube Usage
Reddit Usage
PC Gaming
Mobile Gaming
Deep Strategic Elements
Long-Term Progression
Cyberbullying Prevention
Screen Time Management
Lore
Content Updates
Team-Based Challenges
Online Competitions

Device Breakdown

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