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The Santa Barbara Symphony Target Audience
User Segments
Age: 68
Gender: Female
Occupation: Retired Educator
Education: Master's Degree
Age: 55
Gender: Male
Occupation: Financial Advisor
Education: Bachelor's Degree
Age: 48
Gender: Female
Occupation: Arts Administrator
Education: Professional Degree
Eleanor Vance
Goals
- To attend as many live orchestral performances as possible to enrich my cultural life
- To stay informed about new classical music artists and compositions
- To support the Santa Barbara Symphony's mission through regular attendance and engagement.
Pain Points
- Finding accessible and convenient parking near performance venues
- Difficulty navigating complex online ticketing systems for subscriptions
- Limited opportunities to connect with other classical music enthusiasts in person outside of concerts.
The Santa Barbara Symphony Geographic Distribution
The Santa Barbara Symphony's user base is overwhelmingly concentrated in the United States, primarily within the Santa Barbara area, with minimal international presence.
Top Countries
United States
Canada
United Kingdom
Mexico
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mostly small households (1-2 people), likely older patrons, and larger households (3-4 people) for families. Users generally have medium to high income levels.
Employment Status
Income Distribution
Education Level
The Santa Barbara Symphony Behavior Analysis
Behavior Profile
Device Breakdown
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