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Opera Santa Barbara
UCSB Arts & Lectures
Santa Barbara Bowl
Top Marketing Channels
Opera Santa Barbara
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: New Season Annoucement, Behind-the-Scenes at Rehearsals, Cast Spotlights
- Email Marketing
- Examples: Newsletters, Performance Reminders, Donor Appeals
- Campaigns: Early Bird Ticket Offers, Season Subscription Drive, Support the Arts Campaign
- Content Marketing
- Examples: Blog posts on opera history, Performer interviews, Video excerpts of past performances
- Campaigns: Opera Explained Series, Meet the Artists, A Night at the Opera Recaps
Top Sales Channels
- Online Ticketing Platforms
- Website direct sales, Third-party ticketing sites, Mobile app sales
- Online Season Pass Sale, Group Discount for 10+, Student Rush Tickets
- Box Office Sales
- Walk-up sales at venue, Phone orders, Pre-order pickups
- Pre-Season Discount, Holiday Performance Packages, Gift Certificate Promotions
- Partnerships/Affiliates
- Hotel concierge programs, Local tourism boards, University arts departments
- Dinner & Opera Packages, Santa Barbara Cultural Pass, Student Group Bookings
The Santa Barbara Symphony SWOT Analysis
Strengths
Niche focus on operatic performances
Established patron base for opera
Unique vocal and theatrical experience
Weaknesses
Potentially smaller audience reach than broader arts organizations
High production costs for operas
Limited accessibility for new audiences unfamiliar with opera
Opportunities
Collaborate with local orchestras for joint performances
Expand educational outreach for youth
Offer more accessible 'introduction to opera' events
Threats
Competition from other performing arts
Changing audience preferences for entertainment
Economic downturn impacting ticket sales and donations
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