Top Marketing Strategies for Somerset Collection

Somerset Collection User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Luxury Retail

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Stay current on the latest fashion trends to maintain a stylish and sophisticated image both professionally and personally
• Discover unique and high-quality pieces for her wardrobe that reflect her personal style and make her feel confident and put-together
• Find thoughtful and luxurious gifts for special occasions that impress and delight recipients.

Frustrations

• Filtering through a large volume of products to find specific items that meet her criteria for style, quality, and fit
• Coordinating busy work schedule with limited shopping time to browse new arrivals and explore different stores
• Feeling overwhelmed by the sheer number of choices available, making it difficult to make a decision.

Name:

Michael Davis

Age :

45

Gender :

Male

Occupation :

Financial Advisor

Industry :

Finance

Education :

MBA, Finance

Preferred platforms

GOALS

• Build and maintain a professional wardrobe that exudes success and trustworthiness, reflecting his position and clientele
• Find high-quality, timeless pieces that offer both style and comfort for long days at the office and client meetings
• Stay informed about the latest trends in menswear to ensure his wardrobe remains current and polished.

Frustrations

• Dealing with pushy salespeople or feeling pressured to make a purchase while browsing
• Feeling limited in menswear options compared to womenswear within luxury retail environments
• Juggling a busy schedule and finding time for in-person shopping trips to browse and purchase new items.

Name:

Sophia Rossi

Age :

26

Gender :

Female

Occupation :

Social Media Influencer

Industry :

Social Media Marketing

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

• Discover trendy and photogenic locations within the mall for creating engaging content for her followers
• Partner with luxury brands featured at Somerset Collection to showcase their products and services to her audience
• Stay ahead of the curve on emerging fashion trends and share styling inspiration with her followers through aspirational content.

Frustrations

• Encountering difficulty in securing permission or approvals for filming content within the mall premises
• Facing competition from other influencers or content creators also seeking to leverage the luxurious backdrop of Somerset Collection
• Maintaining authenticity and staying true to her personal brand while navigating sponsored partnerships and brand collaborations.

Somerset Collection Geographic and Demographic Insights

Geographic Insights: Somerset Collection's primary target market is the United States, specifically the Metro Detroit area, with a small percentage of international shoppers.

Demographic Insights: Somerset Collection attracts a primarily female audience across various age groups, with a high concentration in the 25-44 age range, reflecting their interest in luxury fashion and experiences.

Somerset Collection Socio-economic Profile

Household and Income Insights: Somerset Collection primarily targets households with higher income levels, indicating significant disposable income for luxury purchases.

Educational and Employment Insights: The majority of Somerset Collection's target users are employed full-time with high education levels, indicating a well-educated and financially stable customer base.

Somerset Collection Behavioral Insights

Interest-Based Insights: Somerset Collection's target audience shows interests in luxury fashion, fine dining, travel, interior design, automotive, arts & culture, and philanthropy.

Technology and Social Media Usage: Somerset Collection's audience engages heavily on visual platforms like Instagram and YouTube, primarily using mobile devices (iOS slightly more than Android).

Somerset Collection Top Competitors