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Somerset Collection is a luxury shopping mall located in Troy, Michigan. They offer a curated selection of high-end retailers, fine dining restaurants, and exceptional customer service. The Collection prides itself on providing a premium shopping experience with amenities such as personal styling, home delivery, and valet parking.
Company : Somerset Collection
Industry : Luxury RetailShopping MallsExperiential Retail
Somerset Collection Key Value propositions
Somerset Collection Latest news
Somerset Collection Mall - Metro Detroit - Troy Michigan
Join our list for the latest news from Somerset Collection. "*" indicates ... Address. 2800 West Big Beaver Road Suite 300. Troy, MI 48084. Management ...
The Somerset Collection
❄️ Have your photo taken of your special visit with Santa, experience our new winter castle, and FEEL the holiday magic! https://www.thesomersetcollection.
Visit Us at The Somerset Collection Mall - Contact Us Today!
Situated minutes from Cranbrook Museum and the quaint boutiques in downtown Birmingham, the Hotel is ideally located just off I-75 at Big Beaver Rd., and ...
The Somerset Collection (Mall) | Hotel Name
The Somerset Collection (Mall) ... 2800 West Big Beaver Road 48084 Troy United States. +1 248-643-6360 · http://www.thesomersetcollection.com/ opens in a new tab.
Somerset Collection SWOT Analysis
Strengths
Strong brand reputation for luxury and exclusivity.Prime location in affluent Metro Detroit area.Curated selection of high-end retailers and dining.
Weaknesses
Dependence on discretionary spending.Limited online presence compared to e-commerce retailers.Competition from other luxury shopping destinations.
Opportunities
Expand digital marketing and e-commerce initiatives.Host exclusive events and collaborations to attract new customers.Introduce innovative services and amenities to enhance customer experience.
Threats
Economic downturn impacting consumer spending.Growing popularity of online shopping.Changing consumer preferences towards experiences over material goods.
Top Marketing Strategies for Somerset Collection
Influencer Marketing and Brand Partnerships
Partner with luxury fashion and lifestyle influencers in the Metro Detroit area to promote Somerset Collection's unique offerings and events. This strategy will expand reach to a wider affluent audience and drive traffic to the mall through authentic endorsements.
Personalized Shopping Experiences and Concierge Services
Enhance the customer experience with personalized styling services, curated gift recommendations, and concierge services for exclusive brands. This will create a premium and memorable shopping experience, fostering customer loyalty and driving higher-value purchases.
Curated Events and Experiential Marketing
Host exclusive events and pop-up shops featuring luxury brands, fashion shows, and celebrity appearances. This strategy will create buzz and excitement around the mall, attracting new customers and solidifying Somerset Collection's position as a premier destination for luxury experiences.
Somerset Collection User Persona
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Somerset Collection Geographic and Demographic Insights
Geographic Insights: Somerset Collection's primary target market is the United States, specifically the Metro Detroit area, with a small percentage of international shoppers.
United States
95%
Canada
3%
China
0.5%
United Kingdom
0.5%
Mexico
0.3%
Demographic Insights: Somerset Collection attracts a primarily female audience across various age groups, with a high concentration in the 25-44 age range, reflecting their interest in luxury fashion and experiences.
Somerset Collection Socio-economic Profile
Household and Income Insights: Somerset Collection primarily targets households with higher income levels, indicating significant disposable income for luxury purchases.
Educational and Employment Insights: The majority of Somerset Collection's target users are employed full-time with high education levels, indicating a well-educated and financially stable customer base.
Somerset Collection Behavioral Insights
Interest-Based Insights: Somerset Collection's target audience shows interests in luxury fashion, fine dining, travel, interior design, automotive, arts & culture, and philanthropy.
Technology and Social Media Usage: Somerset Collection's audience engages heavily on visual platforms like Instagram and YouTube, primarily using mobile devices (iOS slightly more than Android).
Somerset Collection Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Mall of America | 45% | Shopping Malls, Entertainment, Tourism |
Bal Harbour Shops | 30% | Luxury Retail, Outdoor Shopping, Fine Dining |
The Shops at Crystals | 25% | Luxury Retail, High-End Fashion, Fine Dining |