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Somerset Collection Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief of Surgery
Education: Doctorate Degree, Medicine
Age: 42
Gender: Male
Occupation: Senior Investment Banker
Education: Master's Degree, Finance
Age: 37
Gender: Female
Occupation: Corporate Attorney
Education: Professional Degree, Law
Dr. Eleanor Vance
Goals
- Efficiently manage a demanding professional life while maintaining a high-quality personal and family life
- Discover and acquire exclusive, high-end fashion pieces for both professional and social events
- Enjoy seamless, personalized luxury shopping experiences that save time and offer expert guidance.
Pain Points
- Lack of time for personal errands and shopping due to demanding work schedule
- Difficulty finding unique, high-quality luxury items that truly reflect her style without extensive searching
- Inconsistent or subpar customer service experiences that do not meet her high expectations.
Somerset Collection Geographic Distribution
Primarily caters to the US market, particularly the Detroit metropolitan area, with minor international appeal for luxury shoppers from Canada, China, UK, and UAE.
Top Countries
United States
Canada
China
United Kingdom
United Arab Emirates
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are high-income (80%), often residing in 3-4 person households, indicating affluent families and established professionals.
Employment Status
Income Distribution
Education Level
Somerset Collection Behavior Analysis
Behavior Profile
Device Breakdown
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