Top Marketing Strategies for SoCon

SoCon User Persona

Name:

Ethan Carter

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Seeking a decentralized platform to freely share his opinions and projects without corporate oversight or censorship
• Wants to engage in meaningful discussions about blockchain technology and its implications with like-minded individuals
• Desires a secure and private platform to connect with fellow developers and collaborate on open-source projects

Frustrations

• Frustrated with data harvesting practices and lack of transparency on mainstream social media platforms
• Finds limited opportunities for in-depth technical discussions and collaboration on other platforms
• Concerned about the security and privacy of his personal information and online interactions

Name:

Anya Sharma

Age :

32

Gender :

Female

Occupation :

Data Analyst

Industry :

Finance

Education :

Master's Degree, Data Science

Preferred platforms

GOALS

• Aims to stay informed about the latest advancements in blockchain technology and their applications in finance
• Wants to network with other professionals in the Web3 and decentralized finance space
• Seeks a platform that prioritizes data privacy and gives her control over her online identity

Frustrations

• Finds it difficult to discern credible information from hype in the rapidly evolving blockchain space
• Feels limited by the networking and knowledge-sharing capabilities of traditional professional platforms
• Worried about the implications of data breaches and privacy violations on centralized social media

Name:

David Kim

Age :

24

Gender :

Male

Occupation :

Student

Industry :

N/A

Education :

Pursuing Bachelor's Degree, Computer Engineering

Preferred platforms

GOALS

• Eager to learn about and experiment with new technologies like blockchain and decentralized applications
• Wants to connect with other tech enthusiasts and contribute to the development of Web3
• Seeking a platform that aligns with his values of transparency, community governance, and user empowerment

Frustrations

• Overwhelmed by the technical jargon and fast-paced nature of the blockchain space
• Struggles to find reliable resources and communities to support his learning journey
• Skeptical of centralized platforms and their impact on data privacy and freedom of expression

SoCon Geographic and Demographic Insights

Geographic Insights: SoCon's user base is internationally distributed, with a strong presence in tech-savvy markets like the United States and India.

Demographic Insights: SoCon attracts a younger demographic, primarily between 25-34, with a slight preference among males.

SoCon Socio-economic Profile

Household and Income Insights: SoCon's users are primarily from households of 2-4 people with medium income levels, suggesting young professionals and early adopters of technology.

Educational and Employment Insights: SoCon's platform appeals to a highly educated demographic, with a majority having a university or college degree and engaged in full-time work or as students.

SoCon Behavioral Insights

Interest-Based Insights: SoCon users are passionate about technology, particularly cryptocurrency, cybersecurity, data privacy, and decentralized finance, reflecting their interest in Web3 principles.

Technology and Social Media Usage: SoCon's audience is tech-savvy, actively using platforms like Twitter, YouTube, and Reddit. They prefer a mix of desktop and mobile devices.

SoCon Top Competitors