The target audience for The Social Institute is K-12 schools and school districts across the United States, specifically focusing on middle and high school students, educators, and parents. While the primary customer is the school administration, the ultimate beneficiaries and end-users are the students themselves, who engage with the 'Positive Playbook' curriculum. Educators, including teachers and counselors, are also a key part of the target audience as they facilitate the curriculum. Parents are implicitly part of the target audience, as the platform aims to bridge the gap between school and home in fostering healthy digital habits. The emphasis on 'modern leadership' and 'positive digital citizenship' suggests a focus on institutions that are forward-thinking and committed to holistic student development in the digital age, moving beyond just reactive measures to proactive education.