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The Social Institute Target Audience

The Social Institute's target audience is primarily schools, specifically those serving students in grades 3-12. Their programs aim to address the impact of social media and technology on student well-being, making them relevant to a broad range of schools. The company also targets students and parents with resources and educational materials.

User Segments

The Social Institute Geographic Distribution

The Social Institute has a strong US focus, with a significant majority of its users located there. Canada represents a smaller but notable market.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
New Zealand flag

New Zealand

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically fall within the medium income bracket and live in households of 3-4 individuals.

Employment Status

Income Distribution

Education Level

The Social Institute Behavior Analysis

Behavior Profile

Device Breakdown

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