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The Social Institute (TSI) provides a gamified, peer-to-peer learning platform called #WinAtSocial. They aim to equip students, educators, and families with the skills to navigate the social world - online and offline - in a healthy manner. TSI achieves this through engaging lessons, real-time insights on student well-being, and resources for teachers and families.
Company : The Social Institute
Industry : Education TechnologyEdTechSocial-Emotional Learning
The Social Institute Key Value propositions
The Social Institute Latest news
The Social Institute | Giving Students Life Skills for the Modern Day
We empower students, educators, and families to navigate their social world positively — including social media and technology — to fuel their health, ...
The Social Institute | LinkedIn
Nov 1, 2020 ... http://thesocialinstitute.com. External link for The Social Institute ... We're thrilled to see what they learned at the conference and bring new ...
The Social Toolkit | Where parents help students win at social media
Family Huddles reinforce important topics through casual conversation. These topics align with #WinAtSocial Lessons to extend the discussion beyond the ...
What Have You Been Up To Lately?
Even if you miss a live webinar, you can find recordings on their site (https://thesocialinstitute.com/webinars/). One of my favorite new webinars was " ...
The Social Institute SWOT Analysis
Strengths
Unique gamified approach to SELStrong focus on student well-being and digital citizenshipPositive brand reputation in education
Weaknesses
Reliance on school budgets for revenuePotential difficulty reaching low-income schoolsLimited brand awareness outside education
Opportunities
Expand into international marketsDevelop partnerships with mental health organizationsCreate resources for parents and families
Threats
Competition from free or low-cost alternativesChanging social media landscape and trendsPrivacy concerns related to student data
Top Marketing Strategies for The Social Institute
Content Marketing and Thought Leadership
Establish The Social Institute as a leading voice in the education space by creating valuable and engaging content on social media and technology's impact on student well-being. This strategy will attract educators, parents, and students, positioning The Social Institute as a trusted resource and driving brand awareness.
School Partnerships and Pilot Programs
Develop strategic partnerships with schools to pilot #WinAtSocial within their classrooms and provide compelling case studies to demonstrate the platform's effectiveness. This strategy will build credibility, generate valuable testimonials, and expand the reach of the platform.
The Social Institute User Persona
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The Social Institute Geographic and Demographic Insights
Geographic Insights: The Social Institute has a strong US focus, with a significant majority of its users located there. Canada represents a smaller but notable market.
Top Countries
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
New Zealand
0.5%
Demographic Insights: The target users are primarily females aged 35-44, reflecting the demographics of educators and school decision-makers.
Age Distribution
Gender Distribution
The Social Institute Socio-economic Profile
Household and Income Insights: Target users typically fall within the medium income bracket and live in households of 3-4 individuals.
Educational and Employment Insights: The majority of target users are employed full-time in education and hold postgraduate degrees, indicating a focus on educators.
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Income Distribution
Education Level
Employment Status
The Social Institute Behavioral Insights
Interest-Based Insights: Interests revolve around education technology, leadership, student development, and addressing online safety and digital well-being.
Technology and Social Media Usage: Users primarily access resources through desktops and engage with professional platforms like LinkedIn and Facebook.
Interests
Device Breakdown
Social Media Usage
The Social Institute Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Common Sense Education | 30% | Digital Citizenship, Media Literacy, Cyberbullying Prevention |
| Everfi | 20% | Financial Literacy, STEM Education, Social-Emotional Learning |
| Nearpod | 15% | Interactive Lessons, Classroom Engagement, Formative Assessment |
