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Executive Summary
The Social Institute (TSI) provides a gamified, peer-to-peer learning platform called #WinAtSocial. They aim to equip students, educators, and families with the skills to navigate the social world - online and offline - in a healthy manner. TSI achieves this through engaging lessons, real-time insights on student well-being, and resources for teachers and families.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
The Social Institute Top Products
Brand Positioning
Customer Sentiments
The Social Institute Key Value Propositions
The Social Institute SWOT Analysis
Strengths
Unique gamified approach to SEL
Strong focus on student well-being and digital citizenship
Positive brand reputation in education
Weaknesses
Reliance on school budgets for revenue
Potential difficulty reaching low-income schools
Limited brand awareness outside education
Opportunities
Expand into international markets
Develop partnerships with mental health organizations
Create resources for parents and families
Threats
Competition from free or low-cost alternatives
Changing social media landscape and trends
Privacy concerns related to student data
The Social Institute operates within the education and EdTech industries. They focus on social-emotional learning (SEL), digital citizenship, and student well-being. Their products and services aim to address the impact of social media and technology on students in grades 3-12.
Market Growth Stage
Pace of Market Growth
The Social Institute Target Audience
Geographic Insights
The Social Institute has a strong US focus, with a significant majority of its users located there. Canada represents a smaller but notable market.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Australia
1.5% market share
New Zealand
0.5% market share
The Social Institute Audience Segments
The Social Institute's target audience is primarily schools, specifically those serving students in grades 3-12. Their programs aim to address the impact of social media and technology on student well-being, making them relevant to a broad range of schools. The company also targets students and parents with resources and educational materials.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor The Social Institute
Content Marketing and Thought Leadership
Establish The Social Institute as a leading voice in the education space by creating valuable and engaging content on social media and technology's impact on student well-being. This strategy will attract educators, parents, and students, positioning The Social Institute as a trusted resource and driving brand awareness.
Learn moreSchool Partnerships and Pilot Programs
Develop strategic partnerships with schools to pilot #WinAtSocial within their classrooms and provide compelling case studies to demonstrate the platform's effectiveness. This strategy will build credibility, generate valuable testimonials, and expand the reach of the platform.
Learn moreStudent Ambassador Program Expansion
Empower student ambassadors to become active promoters of #WinAtSocial within their schools and communities. This strategy will generate organic reach, build student trust in the platform, and create a strong network of advocates for The Social Institute.
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