The Social Institute Competitor Insights

The Social Institute is an education technology company that provides a comprehensive social-emotional learning (SEL) curriculum designed to empower K-12 students, particularly those in middle and high school, to navigate social media and technology positively and responsibly. Their flagship product, the 'Positive Playbook,' offers research-backed, gamified lessons and interactive content focused on topics such as positive digital citizenship, online safety, mental wellness, digital leadership, and future readiness. The company aims to partner with schools to proactively address the challenges and opportunities presented by the digital world, fostering a positive school culture and equipping students with essential life skills for the 21st century. Founded by a former Duke Women's Basketball captain, the institute emphasizes a 'playbook' approach, providing actionable strategies and a positive framework rather than focusing solely on restrictions. They position themselves as leaders in digital education, leveraging student insights and expert guidance to develop relevant and engaging content for today's digital natives.