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Odyssey Target Audience

Odyssey's target audience is primarily Gen Z and Millennials interested in contributing to or consuming content related to lifestyle, health and wellness, student life, entertainment, politics, and social impact. These individuals are likely active on social media, seeking a platform to voice their opinions and engage in conversations around topics they care about. The platform's community-based structure suggests a desire for connection and shared experiences among its users.

User Segments

Odyssey Geographic Distribution

Odyssey's primary market is the United States, followed by Canada and the United Kingdom. The platform also shows presence in Australia and India.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
India flag

India

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Odyssey users typically come from diverse household sizes, with a slight inclination towards smaller households. The income distribution leans towards middle-income earners.

Employment Status

Income Distribution

Education Level

Odyssey Behavior Analysis

Behavior Profile

Device Breakdown

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