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The Odyssey Online Target Audience

User Segments

Age: 19

Gender: Female

Occupation: Student

Education: High School

Age: 20

Gender: Male

Occupation: Student, Part-Time

Education: Associate Degree

Age: 21

Gender: Female

Occupation: Student

Education: Bachelor's Degree

Maya

Maya

Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: InstagramTikTokYouTube

Goals

  • To successfully navigate college life and make new friends
  • To discover content that helps her with academic success and personal well-being
  • To find relatable stories and experiences from peers that make her feel understood.

Pain Points

  • Feeling overwhelmed by academic pressure and social expectations
  • Difficulty balancing studies with personal life and extracurriculars
  • Struggling to find genuine connections in a new environment.

The Odyssey Online Geographic Distribution

Primarily serving North America, with a significant user base in the US and Canada, and smaller presence in other English-speaking countries.

Top Countries

United States flag

United States

85.5%
Canada flag

Canada

5.2%
United Kingdom flag

United Kingdom

2.5%
Australia flag

Australia

1.8%
India flag

India

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households, with a dominant share falling into medium-income brackets.

Employment Status

Income Distribution

Education Level

The Odyssey Online Behavior Analysis

Behavior Profile

Device Breakdown

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