The Odyssey Online Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Thought Catalog

Elite Daily

Top Marketing Channels

Thought Catalog

Social Media Marketing
Examples: Instagram, Facebook, Twitter
Campaigns: Thought Catalog Daily Quotes, #ThoughtCatalogEssays, Mental Health Awareness Week

Content Marketing
Examples: Articles, Personal Essays, Thought-Provoking Stories
Campaigns: Writer Spotlight Series, Reader Submission Features, Trending Topics Debates

Email Marketing
Examples: Newsletters, Daily Digests, Subscriber Exclusives
Campaigns: Weekly Inspiration Newsletter, New Author Introductions, Curated Content Picks

Direct Advertising
Banner ads on website, Sponsored content, Native advertising
Brand Storytelling Partnerships, Featured Product Placements, Content Series Sponsorships

Affiliate Marketing
Product reviews with affiliate links, Discount codes, Partnerships with relevant brands
Book Club Recommendations, Wellness Product Guides, Fashion & Lifestyle Collaborations

Strong brand recognition for personal essays and deep dives

Large archive of evergreen content

Engaged community of readers and writers.

Reliance on ad revenue can be volatile

Content quality can vary due to user submissions

Potentially less interactive than pure social media platforms.

Expand into new content formats like podcasts or video essays

Host virtual workshops or events for writers

Partner with mental wellness organizations.

Competition from new content platforms and social media

Changing content consumption habits

Ad-blocking technology affecting revenue.