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Halara Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Retail Sales Associate
Education: Bachelor's Degree
Age: 28
Gender: Female
Occupation: Cafe Manager
Education: Bachelor's Degree
Maya, The Creative Student
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Creative Arts
Channels: TikTokInstagramYouTube
Goals
- Balance academic demands with personal creative projects and social life
- Find comfortable and stylish clothing that expresses individuality without breaking the bank
- Connect with like-minded individuals and build a strong online presence for her creative work.
Pain Points
- Limited budget impacting fashion choices and leisure activities
- Finding time to pursue creative passions amidst study commitments
- Dealing with fast-fashion waste and seeking more sustainable clothing options.
Halara Geographic Distribution
Primarily targeting North American markets (US, Canada), with growing presence in UK, Australia, and Germany, indicating a focus on Western, developed economies.
Top Countries
United States
55%
Canada
15%
United Kingdom
10%
Australia
7%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targeting medium to high-income households, particularly those with 2-4 members, suggesting disposable income for quality apparel.
Employment Status
Income Distribution
Education Level
Halara Behavior Analysis
Behavior Profile
Comfort-seeking
Style-conscious
Active Lifestyle
Self-expressive
Community-driven
Social Media Engaged
Influencer-inspired
Sustainable-minded
Joyful
Authenticity
Laid-back
Patient (shipping)
Wellness
Casual Fashion
Versatile Apparel
Mobile-first
Ethical Consumer
Functional Apparel
Value Longevity
Device Breakdown
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