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Halara's target audience is primarily women aged 18-35 who are active and looking for versatile clothing options that can transition from workouts to everyday activities. They engage with the brand through social media, influencer marketing, and online channels.
Halara's primary market is the United States, followed by Canada, indicating a strong North American customer base. The brand also sees notable interest from the UK, Australia, and Germany, suggesting potential for international expansion.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Halara's target customers typically belong to households of 1-4 members, with a majority falling within the middle-income bracket, aligning with their affordable pricing strategy.
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