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Halara Target Audience

Halara's target audience is primarily women aged 18-35 who are active and looking for versatile clothing options that can transition from workouts to everyday activities. They engage with the brand through social media, influencer marketing, and online channels.

User Segments

Halara Geographic Distribution

Halara's primary market is the United States, followed by Canada, indicating a strong North American customer base. The brand also sees notable interest from the UK, Australia, and Germany, suggesting potential for international expansion.

Top Countries

United States flag

United States

45%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Halara's target customers typically belong to households of 1-4 members, with a majority falling within the middle-income bracket, aligning with their affordable pricing strategy.

Employment Status

Income Distribution

Education Level

Halara Behavior Analysis

Behavior Profile

Device Breakdown

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