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Halara Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student

Education: Associate Degree

Age: 25

Gender: Female

Occupation: Retail Sales Associate

Education: Bachelor's Degree

Age: 28

Gender: Female

Occupation: Cafe Manager

Education: Bachelor's Degree

Maya, The Creative Student

Maya, The Creative Student

Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Creative Arts
Channels: TikTokInstagramYouTube

Goals

  • Balance academic demands with personal creative projects and social life
  • Find comfortable and stylish clothing that expresses individuality without breaking the bank
  • Connect with like-minded individuals and build a strong online presence for her creative work.

Pain Points

  • Limited budget impacting fashion choices and leisure activities
  • Finding time to pursue creative passions amidst study commitments
  • Dealing with fast-fashion waste and seeking more sustainable clothing options.

Halara Geographic Distribution

Primarily targeting North American markets (US, Canada), with growing presence in UK, Australia, and Germany, indicating a focus on Western, developed economies.

Top Countries

United States flag

United States

55%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Targeting medium to high-income households, particularly those with 2-4 members, suggesting disposable income for quality apparel.

Employment Status

Income Distribution

Education Level

Halara Behavior Analysis

Behavior Profile

Comfort-seeking
Style-conscious
Active Lifestyle
Self-expressive
Community-driven
Social Media Engaged
Influencer-inspired
Sustainable-minded
Joyful
Authenticity
Laid-back
Patient (shipping)
Wellness
Casual Fashion
Versatile Apparel
Mobile-first
Ethical Consumer
Functional Apparel
Value Longevity

Device Breakdown

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