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Company : The Guardian Project
Industry : SustainabilityEnvironmentalismSocial Justice
The Guardian Project Key Value propositions
The Guardian Project Latest news
NSA Prism program taps in to user data of Apple, Google and others ...
Jun 6, 2013 ... "Information collected under this program is among the most important and valuable intelligence information we collect, and is used to ...
About Guardian Project - Guardian Project
While smartphones have been heralded as the coming of the next generation of communication and collaboration, they are a step backwards when it comes to ...
The Pegasus project | The Guardian
Latest The Pegasus project news, comment and analysis from the Guardian, the world's leading liberal voice.
If I Ran a Newspaper….. Well, yes, fat chance. But if I did… | by Jeff ...
Aug 9, 2017 ... On the other hand, The New York Times, The Guardian ... big game, reporting the election, sharing breaking national news? ... news and information.
The Guardian Project SWOT Analysis
Strengths
Focus on community engagementPractical, action-oriented contentStrong online presence
Weaknesses
Limited financial resourcesDependence on volunteer contributionsCompetition from established media
Opportunities
Partnerships with sustainability-focused organizationsExpansion into other formats (e.g., podcasts, events)Development of educational resources
Threats
Decline in public interest in sustainabilitySpread of misinformationEconomic downturn impacting funding
Top Marketing Strategies for The Guardian Project
Content-Specific Call-to-Action Optimization
This strategy optimizes the calls to action for each content piece to resonate with the target audience and encourage them to take the desired action. It increases the conversion rate by ensuring that each call to action is relevant to the specific content users are consuming.
The Guardian Project User Persona
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The Guardian Project Geographic and Demographic Insights
Geographic Insights: The Guardian Project's audience is predominantly located in English-speaking countries with a strong interest in sustainability, with the US and Canada being the largest markets.
Top Countries
United States
35.2%
Canada
15.6%
United Kingdom
10.3%
Australia
8.9%
Germany
5%
Demographic Insights: The Guardian Project attracts a primarily female audience between the ages of 25-34, reflecting a demographic deeply engaged in sustainability.
Age Distribution
Gender Distribution
The Guardian Project Socio-economic Profile
Household and Income Insights: The target audience typically falls within middle-income brackets with households of 2-4 people, suggesting an audience interested in sustainable living within their means.
Educational and Employment Insights: A significant portion of users are employed full-time and hold university or college degrees, indicating an educated audience actively engaged in sustainability.
Households Size
Income Distribution
Education Level
Employment Status
The Guardian Project Behavioral Insights
Interest-Based Insights: Users are passionate about sustainable living, environmentalism, social justice, ethical consumption, and related areas, seeking practical information and community.
Technology and Social Media Usage: The audience prefers Youtube, Instagram, and Facebook for engagement, and primarily accesses content via desktop devices, suggesting a preference for in-depth articles and videos.
Interests
Device Breakdown
Social Media Usage
The Guardian Project Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The Ecologist | 35.5% | Environmental Journalism, Investigative Reporting, Green Politics |
| Grist | 30.2% | Environmental News, Climate Change Solutions, Green Living |
| Ensia | 15.3% | Environmental Solutions, Sustainability Innovation, Conservation |
