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Major Markets

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Select a competitor

Athleta

Lululemon

Top Marketing Channels

Athleta

  • Social Media Marketing
  • Examples: Instagram, Facebook, Pinterest
  • Campaigns: #PowerOfShe, AthletaWell, Find Your Movement
  • Email Marketing
  • Examples: New arrivals newsletters, Sale alerts, Exclusive member offers
  • Campaigns: Athleta Rewards Program, Seasonal Collection Launch, Birthday Discounts
  • Influencer Marketing
  • Examples: Partnerships with fitness instructors, Yoga practitioners, Wellness bloggers
  • Campaigns: Athlete Collaborations, Community Spotlight, Athleta Brand Ambassadors

Top Sales Channels

  • E-commerce Website
  • athleta.gap.com, Online product catalog, Customer reviews section
  • Online Exclusives, Free Shipping Promotions, Buy Online, Pick Up In Store
  • Retail Stores
  • Flagship stores, Outlet locations, Pop-up shops
  • In-store Workshops, Loyalty Program Sign-ups, Styling Sessions
  • Mobile App
  • Athleta iOS App, Athleta Android App, In-app purchase options
  • App-Exclusive Discounts, Early Access to Sales, Personalized Recommendations

Halara SWOT Analysis

Strengths

Strong brand recognition

Extensive retail footprint

Diverse product range

Weaknesses

Higher price point than some competitors

Reliance on Gap Inc. infrastructure

Perceived as more performance-focused than lifestyle

Opportunities

Expansion into new international markets

Diversification into related lifestyle products

Growth in online sales channels

Threats

Intense competition from Lululemon and other athleisure brands

Economic downturn impacting consumer spending

Fast-changing fashion trends

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