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Major Markets
Key Competitors
Athleta
Lululemon
Athleta
Strong brand recognition
Extensive retail footprint
Diverse product range
Higher price point than some competitors
Reliance on Gap Inc. infrastructure
Perceived as more performance-focused than lifestyle
Expansion into new international markets
Diversification into related lifestyle products
Growth in online sales channels
Intense competition from Lululemon and other athleisure brands
Economic downturn impacting consumer spending
Fast-changing fashion trends
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