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The Guardian Target Audience

User Segments

Age: 48

Gender: Female

Occupation: University Professor

Education: Doctorate Degree, Political Science

Age: 42

Gender: Male

Occupation: Senior Policy Analyst

Education: Master's Degree, Public Policy

Age: 37

Gender: Female

Occupation: Investigative Journalist

Education: Bachelor's Degree, Journalism

Dr. Eleanor Vance

Dr. Eleanor Vance

Age: 48
Gender: Female
Occupation: University Professor
Education: Doctorate Degree, Political Science
Industry: Academia
Channels: LinkedInXReddit

Goals

  • To stay informed on global political developments and provide students with current, relevant information
  • To contribute to academic discourse through well-researched publications and presentations
  • To advocate for social justice issues through her academic work and public engagement.

Pain Points

  • Sifting through biased or superficial news sources to find genuinely insightful analysis
  • Limited time to engage deeply with all the complex global issues she cares about
  • Bureaucratic hurdles within academic institutions that hinder research and innovation.

The Guardian Geographic Distribution

The Guardian primarily targets the UK and US, with significant presence in Australia and other international markets, reflecting its global news and independent journalism focus.

Top Countries

United Kingdom flag

United Kingdom

35%
United States flag

United States

30%
Australia flag

Australia

10%
Canada flag

Canada

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 2-4 person households, with a significant portion falling into medium to high-income brackets, reflecting a demographic that values quality journalism.

Employment Status

Income Distribution

Education Level

The Guardian Behavior Analysis

Behavior Profile

In-depth Journalism
Investigative Reporting
Independent News
Critical Thinking
Informed Perspectives
Political Analysis
Current Events
Cultural Trends
Environmental Issues
Social Justice
Global Affairs
Technology Ethics
Digital Savvy
Newsletter Subscriptions
Podcast Listener
Video Content
Social Media Engagement
Desktop Access
Mobile App Usage
Curated Content

Device Breakdown

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