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The Guardian Target Audience

Based on the provided content, the target audience of The Guardian appears to be individuals interested in staying informed about current events, politics, culture, and sports. The publication likely targets a liberal-leaning, educated readership. The content suggests a global audience, with a particular focus on the US, UK, and Australia.

User Segments

The Guardian Geographic Distribution

The Guardian's readership is highly concentrated in English-speaking countries, with the UK and US representing a significant majority of users.

Top Countries

United Kingdom flag

United Kingdom

40%
United States flag

United States

35%
Australia flag

Australia

10%
Canada flag

Canada

7.5%
New Zealand flag

New Zealand

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The Guardian's target audience typically falls within middle-income brackets and households of 2-4 people.

Employment Status

Income Distribution

Education Level

The Guardian Behavior Analysis

Behavior Profile

Device Breakdown

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