Find stats on top websites
Major Markets
United States
United Kingdom
CanadaPipl Top Products
Brand Positioning
Pipl positions itself as the leading provider of online identity and trust solutions, leveraging a massive global index of identity data to help businesses verify identities, prevent fraud, and streamline operations across various sectors.
Customer Sentiments
Customer sentiment is likely positive due to Pipl's ability to solve critical pain points for fraud managers, investigators, and trust & safety teams, by providing accurate, real-time, and comprehensive identity data that reduces false positives and accelerates investigations.
Pipl Key Value Propositions
Pipl's key value proposition lies in its unparalleled global identity data and real-time trust scoring, enabling businesses to make informed decisions and automate processes for fraud prevention and identity verification. They empower clients to decode online identities, bridging the gap between fragmented data points and comprehensive digital footprints.
Pipl SWOT Analysis
Strengths
Extensive global identity index (5B+ identities).
Real-time Trust Score™ for automated decisions.
Seamless API integration for client platforms.
Weaknesses
Pricing not transparent, requiring sales contact.
No stated physical primary location.
Lack of direct mentions of self-service options.
Opportunities
Expanding into new global markets.
Developing more industry-specific solutions.
Enhanced AI/ML for predictive fraud analytics.
Threats
Evolving data privacy regulations (e.g., GDPR, CCPA).
Increased competition from large tech players.
Sophistication of fraud tactics requiring constant updates.
Market Growth Stage
Pace of Market Growth
Pipl Target Audience
Geographic Insights
Pipl serves a global clientele, with strong presence in North America and Europe, notably the US, UK, Canada, Australia, and Germany, reflecting a focus on major economic hubs and regulated markets.
Top Countries
United States
45% market share
United Kingdom
15% market share
Canada
8% market share
Australia
6% market share
Germany
5% market share
Pipl Audience Segments
Risk & Fraud Managers
30-55 years
Male • Female
Global Tech Hubs • North America • Europe
Trust & Safety Teams
28-50 years
Male • Female
Global Online Markets • Asia Pacific • Europe
Crime & Fraud Investigators
35-60 years
Male • Female
Global Law Enforcement • National Agencies • Financial Centers
People Search Platform Developers
25-50 years
Male • Female
North America • Europe • Global
Enterprise Security & Compliance Leads
30-55 years
Male • Female
Global • Major Business Hubs
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Pipl
Interactive ROI Calculator
Create an interactive ROI calculator on the Pipl website. This allows potential customers to input their specific data (e.g., transaction volume, fraud rate) and see the potential cost savings and revenue increases they could achieve by using Pipl's identity verification and fraud prevention solutions.
Learn moreProduct Guarantee Implementation
Implement a clear and compelling product satisfaction guarantee. This could involve offering a refund or credit if customers are not satisfied with the accuracy or effectiveness of Pipl's data, thus building trust and reducing perceived risk associated with subscribing.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for new users. Segment users based on their industry (e.g., online commerce, marketplaces, investigations) and buyer persona (e.g., risk manager, trust and safety team) to provide tailored guidance, resources, and product recommendations, ensuring they quickly understand and realize the value of Pipl's solutions for their specific needs.
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