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The Davis Standard Target Audience

User Segments

Age: 23

Gender: Female

Occupation: Financial Analyst (Entry Level)

Education: Bachelor's Degree, Finance

Age: 24

Gender: Female

Occupation: Junior Consultant

Education: Bachelor's Degree, Business Administration

Age: 22

Gender: Female

Occupation: Software Engineer (Entry Level)

Education: Bachelor's Degree, Computer Science

Amelia Chen

Amelia Chen

Age: 23
Gender: Female
Occupation: Financial Analyst (Entry Level)
Education: Bachelor's Degree, Finance
Industry: Finance
Channels: LinkedInInstagramYouTube

Goals

  • Secure a clear career path with opportunities for advancement
  • Develop strong professional relationships and a supportive network
  • Master critical corporate skills like negotiation and personal branding.

Pain Points

  • Feeling overwhelmed by corporate politics and unspoken rules
  • Lacking clear mentorship and guidance in a competitive environment
  • Struggling to balance demanding work hours with personal well-being.

The Davis Standard Geographic Distribution

The Davis Standard primarily serves professional women in North America, with a strong presence in the US and Canada. Key markets also include the UK, Australia, and Singapore.

Top Countries

United States flag

United States

65%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
Singapore flag

Singapore

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from households of 2-4 people. A significant portion are high-income earners, with a strong presence of medium-income individuals seeking advancement.

Employment Status

Income Distribution

Education Level

The Davis Standard Behavior Analysis

Behavior Profile

Empowerment
Mentorship
Community Support
Professional Development
Confidence Building
Personal Branding
Digital Savvy
Authenticity
Work-Life Balance
Leadership
Online Engagement
Goal-Oriented
Networking
Self-Improvement
Fashion
Beauty
Lifestyle
Seeking Guidance
Problem-Solving
Learning

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