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Major Markets
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Lean In
Ellevate Network
Chief
Top Marketing Channels
Lean In
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Lean In Circles Campaign, #LeanInTogether, What Works for Women at Work campaign
- Content Marketing
- Examples: Website articles, Research reports, Video series
- Campaigns: Gender Pay Gap Report, Women in the Workplace study, Lean In Collection of stories
- Email Marketing
- Examples: Newsletters, Program updates, Event invitations
- Campaigns: Lean In newsletter subscription, Lean In @ Work program launch, International Women's Day invitations
Top Sales Channels
- Direct Sales (Programs/Resources)
- Lean In Circles program enrollment, Training materials, E-books
- Start Your Lean In Circle today, Resources for Allyship, Negotiation Workshop enrollment
- Partnerships/Sponsorships
- Corporate partnerships, Event sponsorships, Foundation grants
- Global Corporate Partnership Program, Lean In Leaders Summit sponsorship, Philanthropic Grant Applications
- Speaking Engagements/Workshops
- Keynote speeches, Corporate workshops, Panel discussions
- Lean In at Your Company, Leadership Development Series, Women in Tech Panel
The Davis Standard SWOT Analysis
Strengths
Strong brand recognition and global reach
Extensive research and data to back their message
Large community of active members.
Weaknesses
Perceived as more academic/research-focused than practical application
Potential for message fatigue
Dependency on corporate partnerships for funding.
Opportunities
Expand into more localized community initiatives
Develop more specialized programs for niche industries
Leverage their research for broader public policy influence.
Threats
Increasing competition from similar empowerment organizations
Difficulty in measuring direct impact of their initiatives
Backlash or criticism related to specific campaigns or public figures.
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