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The Davis Standard is a female-focused platform founded by Jessica Lee, a finance executive with over 20 years of experience. The brand provides career guidance, mentorship, and resources for women looking to excel in their professional lives. The platform aims to empower women through authentic storytelling, practical advice, and a supportive community.
Company : The Davis Standard
Industry : Personal DevelopmentCareer CoachingWomen Empowerment
The Davis Standard Key Value propositions
The Davis Standard Latest news
Jessica Lee (@thedavisstandard) • Instagram photos and videos
211K Followers, 1877 Following, 925 Posts - Jessica Lee (@thedavisstandard) on Instagram: " NYC | born | 20yr finance MD | creator Empowering women ...
Any influencers with corporate jobs that post what they wear to work ...
Feb 20, 2023 ... Thedavisstandard gives career advice but also has great style ... https://www.instagram.com/lisaingmarinelli/ is a lawyer in London.
Jessica Lee | Happy summer Friday! Covered my face in two layers ...
May 31, 2024 ... 658 likes, 30 comments - thedavisstandard on May 31, 2024: "Happy summer Friday! Covered my face in two layers of sunblock plus full ...
Davis Standard files suit 2.0 / cleans up content : r/NYCinfluencersnark
Mar 10, 2023 ... Anyone else notice thedavisstandard has edited her IG to look like mother Theresa and the next savior of all women professionals.
The Davis Standard SWOT Analysis
Strengths
Niche focus on women's career developmentFounder's experience and credibilityStrong online presence and community
Weaknesses
Dependence on the founder's personal brandLimited product diversificationPotential scalability challenges
Opportunities
Expand product offerings to cater to different career stagesDevelop strategic partnerships with organizationsLeverage social media for broader reach
Threats
Competition from established players in the marketEconomic downturn impacting discretionary spendingMaintaining authenticity and engagement as the brand grows
Top Marketing Strategies for The Davis Standard
The Davis Standard User Persona
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The Davis Standard Geographic and Demographic Insights
Geographic Insights: The Davis Standard's target audience is primarily concentrated in North America, with the US and Canada representing a significant market share. The brand also sees potential in English-speaking markets like the UK and Australia, along with growing interest in Europe.
United States
45%
Canada
10%
United Kingdom
8%
Australia
6%
Germany
5%
Demographic Insights: The Davis Standard primarily targets women aged 25-44, reflecting the demographic most likely seeking career guidance and advancement. The platform has a strong female user base.
The Davis Standard Socio-economic Profile
Household and Income Insights: The Davis Standard attracts users from diverse household sizes, with a slight preference for smaller households. The income distribution suggests the platform appeals to both mid-range and higher-income earners.
Educational and Employment Insights: The Davis Standard's audience primarily consists of employed women, particularly those working full-time, with a high proportion holding university or college degrees, reflecting their focus on career growth.
The Davis Standard Behavioral Insights
Interest-Based Insights: Users show strong interest in personal finance, career development, work-life balance, women's lifestyle, networking events, mentoring programs, and leadership skills.
Technology and Social Media Usage: Users are highly active on LinkedIn and Instagram, with moderate engagement on YouTube and Facebook. They primarily use desktop and mobile devices equally.
The Davis Standard Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Fairygodboss | 35.2% | Career Development, Women Empowerment, Job Search |
The Muse | 25.8% | Career Advice, Job Search, Company Reviews |
InHerSight | 19% | Company Culture, Salary Information, Women's Workplace Reviews |