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The Conversation Target Audience

User Segments

Age: 48

Gender: Female

Occupation: University Professor (Science & Technology)

Education: Doctorate Degree, Physics

Age: 35

Gender: Male

Occupation: Research Fellow (Social Sciences)

Education: Ph.D., Sociology

Age: 60

Gender: Female

Occupation: Head of Department (Humanities)

Education: Master's Degree, History

Dr. Eleanor Vance

Dr. Eleanor Vance

Age: 48
Gender: Female
Occupation: University Professor (Science & Technology)
Education: Doctorate Degree, Physics
Industry: Academia
Channels: LinkedInXYouTube

Goals

  • To disseminate complex scientific research findings to a broader public audience effectively
  • To increase the societal impact and visibility of her academic work beyond traditional journals
  • To contribute to informed public discourse on critical scientific and technological advancements.

Pain Points

  • Difficulty in translating highly specialized academic language into accessible content for general readers
  • Limited time and resources to engage in extensive public outreach alongside her demanding academic schedule
  • Navigating the complexities of intellectual property and publication rights when sharing research publicly.

The Conversation Geographic Distribution

The Conversation has a strong presence in English-speaking developed nations, with the US leading, followed by Australia and the UK.

Top Countries

United States flag

United States

30.5%
Australia flag

Australia

15%
United Kingdom flag

United Kingdom

12%
Canada flag

Canada

8%
France flag

France

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be from smaller households (1-2 members) with medium to high income levels, indicating educated professionals and retirees.

Employment Status

Income Distribution

Education Level

The Conversation Behavior Analysis

Behavior Profile

intellectual_curiosity
lifelong_learning
evidence-based
critical_thinking
knowledge_translation
in-depth_analysis
academic_rigour
public_understanding
informed_discussions
expert_perspectives
online_reading
newsletter_subscriptions
social_media_engagement
content_sharing
community_engagement
multimedia_consumption
seeking_credibility
avoiding_sensationalism
global_interests
research_updates

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