Top Marketing Strategies for The Conversation

The Conversation User Persona

Name:

Dr. Emily Carter

Age :

42

Gender :

Female

Occupation :

Professor

Industry :

Education

Education :

PhD, Sociology

Preferred platforms

GOALS

• Advance her research agenda by staying updated on the latest sociological findings and debates
• Disseminate her research findings to a wider audience beyond academic journals, potentially influencing public policy
• Foster critical thinking and intellectual curiosity in her students by introducing them to diverse perspectives and well-researched analyses

Frustrations

• Combating misinformation and the spread of biased or poorly researched content in the digital sphere
• The often-siloed nature of academia, making it difficult to share research with and engage the public
• Effectively conveying complex research findings in an accessible and engaging manner for a non-academic audience

Name:

Mark Williams

Age :

28

Gender :

Male

Occupation :

Policy Analyst

Industry :

Government

Education :

Master's Degree, Public Policy

Preferred platforms

GOALS

• Stay informed about current events and policy debates, particularly those related to his area of expertise
• Find credible, research-backed information to inform policy recommendations and analysis
• Engage in thoughtful discussions and debates about policy issues with peers and experts

Frustrations

• The overwhelming amount of information available online, making it challenging to discern credible sources from unreliable ones
• The often-polarized nature of online discussions, hindering productive dialogue and nuanced understanding
• Accessing research behind paywalls or navigating academic jargon that can hinder understanding

Name:

Sarah Chen

Age :

22

Gender :

Female

Occupation :

Graduate Student

Industry :

Academia

Education :

Bachelor's Degree, Environmental Science

Preferred platforms

GOALS

• Deepen her understanding of environmental issues and stay updated on the latest research findings
• Discover new perspectives and approaches to environmental challenges that can inform her own research
• Connect with other students and researchers in her field to exchange ideas and collaborate on projects

Frustrations

• Feeling overwhelmed by the vast amount of information available and struggling to keep up with the latest research
• Encountering conflicting or biased information, making it difficult to form an informed opinion
• Lacking opportunities to engage in meaningful discussions and debates about environmental issues with a wider audience

The Conversation Geographic and Demographic Insights

Geographic Insights: The Conversation has a strong presence in English-speaking countries, with the US and UK being the top markets. Canada, Australia and India also show substantial readership.

Demographic Insights: The Conversation attracts a diverse age range, with a slight skew towards females. The platform appeals to a broad readership interested in in-depth analysis.

The Conversation Socio-economic Profile

Household and Income Insights: The Conversation's readership largely comprises individuals from middle-income households, with a notable presence in smaller households (1-2 people).

Educational and Employment Insights: The Conversation's audience is highly educated, with a significant portion being students and those engaged in full-time work. This aligns with their content's intellectual nature.

The Conversation Behavioral Insights

Interest-Based Insights: The target audience is interested in staying informed about a variety of topics including technology, science, books, politics, history, current events, and education.

Technology and Social Media Usage: Users primarily access content through desktops, with Android being the preferred mobile platform. They engage heavily on Twitter, LinkedIn, and YouTube.

The Conversation Top Competitors