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Major Markets
United States
Australia
United KingdomKey Competitors
The Conversation Top Products
Brand Positioning
The Conversation positions itself as the leading platform for expert-authored, evidence-based analysis from academia, delivered with journalistic flair for a global, intellectually curious audience, all freely accessible and republishable.
Customer Sentiments
Customer sentiment appears to be highly positive, given the strong alignment with user values for credible, in-depth, and free information. Users appreciate the academic rigor and the absence of paywalls or ads, which distinguishes it from many other media outlets.
The Conversation Key Value Propositions
The Conversation offers unparalleled access to evidence-based insights and analysis directly from leading academics, bridging the gap between expert knowledge and public understanding. This content is uniquely provided free of charge and is freely republishable, democratizing access to high-quality, credible information.
The Conversation SWOT Analysis
Strengths
Credible, expert-authored content.
Free access and republishing.
Global network of editions.
Weaknesses
Reliance on donations.
Potential for academic jargon.
Limited marketing budget.
Opportunities
Expand global partnerships.
Develop new content formats.
Increase donor base.
Threats
Declining donor support.
Rise of misinformation.
Competition for academic engagement.
Market Growth Stage
Pace of Market Growth
The Conversation Target Audience
Geographic Insights
The Conversation has a strong presence in English-speaking developed nations, with the US leading, followed by Australia and the UK.
Top Countries
United States
30.5% market share
Australia
15% market share
United Kingdom
12% market share
Canada
8% market share
France
5% market share
The Conversation Audience Segments
The Expert Contributor
30-65 years
Male • Female
United States • Canada • United Kingdom • Australia • Global
The Intellectually Curious Reader
25-75 years
Male • Female
United States • Europe • Global
The Mission-Aligned Donor
40-70 years
Male • Female
United States • Global
The Institutional Partner
35-60 years
Male • Female
United States • Global
The Future Academic/Informed Student
18-29 years
Male • Female
Global • University Towns
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor The Conversation
Leverage User-Generated Content (UGC)
Showcase academic experts using The Conversation to share their research, demonstrating the platform's value. This builds trust and encourages more experts to contribute, attracting a wider audience interested in credible information.
Learn moreComprehensive Educational Course Creation
Develop free, in-depth courses based on popular article topics, further establishing The Conversation as a knowledge hub. These courses will attract new readers and encourage deeper engagement with the platform's content, reinforcing its mission of public education.
Learn moreTopic-Specific Newsletter Segmentation
Divide newsletter subscribers into specific interest groups based on content categories (e.g., Science, Politics, Arts). This ensures readers receive highly relevant information, increasing engagement and fostering a stronger sense of community around specific topics.
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