The Conversation Competitor Insights

Major Markets

United States

Australia

United Kingdom

Key Competitors

Project Syndicate

Aeon

Nautilus

Top Marketing Channels

Project Syndicate

Social Media Marketing
Examples: Twitter, LinkedIn, Facebook
Campaigns: Global Economic Outlook Series, Geopolitical Analysis Spotlight, Climate Change Solutions campaign

Email Marketing/Newsletters
Examples: Daily Brief, Weekly Editor's Pick, Topic-specific newsletters
Campaigns: Subscriber growth campaign, Exclusive content previews, Expert insights digest

Content Syndication/Partnerships
Examples: Republishing on major news sites, Academic journal collaborations, Think tank partnerships
Campaigns: Global Voices Initiative, Policy Dialogue Series, Research Dissemination Program

Institutional Subscriptions/Memberships
University memberships, Corporate subscriptions, Library access
Academic Access Program, Corporate Partnership Drive, Research Institution Outreach

Syndication Licensing
News outlet licensing, Media organization content deals, Publisher agreements
Global Content Licensing Initiative, Media Partner Program, Premium Content Syndication

Individual Subscriptions/Donations
Premium digital subscriptions, Supporter memberships, One-time donations
Annual Reader Drive, Support Independent Journalism, Contribute to Global Insights

Global reach

High-profile contributors (Nobel laureates

ex-heads of state)

Focus on economic and geopolitical analysis

Potentially less accessible to general public due to specialized content

Reliance on paywalls for full access

Limited multimedia content compared to some competitors

Expand into emerging markets

Develop more accessible content formats (e.g.

explainers)

Increase partnerships with educational institutions

Competition from other global analysis platforms

Shifting reader preferences towards free content

Economic downturns affecting institutional budgets