Find stats on top websites
Major Markets
United States
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The New York Times
The Washington Post
Top Marketing Channels
The New York Times
- Social Media Marketing
- Examples: Facebook, Twitter, Instagram
- Campaigns: NYT Crossword Challenge, The Daily Podcast Promotion, Subscribe to the NYT
- Email Marketing
- Examples: Morning Briefing newsletter, Cooking newsletter, Opinion newsletter
- Campaigns: Weekend Reads, Special Report Email Series, Subscriber-Exclusive Content Alerts
- Content Marketing
- Examples: In-depth investigative journalism, 'The Daily' podcast, NYT Cooking recipes
- Campaigns: Truth Needs A Voice, The 1619 Project, Climate Fwd:
Top Sales Channels
- Subscription Sales
- Digital-only subscription, Print + Digital subscription, Crossword & Games subscription
- Introductory Offer for New Subscribers, Annual Subscription Discount, Gift Subscription Program
- Advertising Sales
- Display ads on website, Sponsored content partnerships, Podcast advertising
- Brand Storytelling Solutions, Reach Our Engaged Audience, Premium Ad Placements
- Event Sponsorships
- NYT DealBook Summit, TimesTalks, The New York Times Travel Show
- Partner with The Times, Elevate Your Brand Presence, Thought Leadership Series
The Atlantic SWOT Analysis
Strengths
Global brand recognition
Extensive investigative journalism
Diversified revenue streams beyond subscriptions
Weaknesses
Perceived liberal bias by some audiences
High subscription price point for some users
Slower adaptation to short-form digital content trends
Opportunities
Expand international readership
Develop new audio/visual content formats
Leverage data for personalized content delivery
Threats
Increased competition from digital news outlets
Declining print readership
Disinformation affecting trust in media sources
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