Top Marketing Strategies for SpaceHey

SpaceHey User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• To connect with other creatives and find inspiration for new projects without being overwhelmed by ads or invasive data collection
• To showcase her portfolio and potentially attract freelance clients who appreciate her unique style
• To engage in discussions about design trends and share her expertise in a more intimate and less competitive online space

Frustrations

• Feeling constantly bombarded with ads and irrelevant content on mainstream social media platforms
• Struggling to stand out from the crowd and showcase her work in a meaningful way on oversaturated platforms
• Finding it difficult to have genuine and insightful conversations about design without encountering negativity or superficiality

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Software Developer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• To stay informed about tech news and advancements without being tracked or having his data mined
• To engage in thoughtful discussions about open-source software and privacy-focused technologies
• To connect with like-minded individuals who share his concerns about data security and online freedom

Frustrations

• Feeling increasingly disillusioned by the lack of privacy and the prevalence of data exploitation on mainstream social networks
• Experiencing information overload and struggling to filter through the noise to find valuable insights
• Feeling like his online activity is constantly being monitored and manipulated by algorithms

Name:

Emily Jones

Age :

40

Gender :

Female

Occupation :

Librarian

Industry :

Education

Education :

Master's Degree, Library Science

Preferred platforms

GOALS

• To reconnect with old friends and classmates from her youth who may have also used early social media platforms
• To share updates about her life and family in a more controlled and private online environment
• To discover new books, music, and movies through recommendations from like-minded individuals

Frustrations

• Feeling overwhelmed and out of touch with the fast-paced and trend-driven nature of current social media platforms
• Having privacy concerns about sharing personal information and photos on platforms with questionable data practices
• Missing the sense of community and connection she experienced on earlier social media platforms that felt more authentic and less commercialized

SpaceHey Geographic and Demographic Insights

Geographic Insights: SpaceHey's largest market is the US, followed by Germany (where it's founded) and other Western countries, indicating a preference for privacy-focused platforms in these regions.

Demographic Insights: SpaceHey appeals slightly more to females than males. The platform attracts a higher proportion of users aged 25-44, reflecting nostalgia for early social media.

SpaceHey Socio-economic Profile

Household and Income Insights: SpaceHey users typically come from households with 1-4 members, suggesting a mix of individuals and small families. A majority have medium income levels.

Educational and Employment Insights: Most SpaceHey users are employed full-time or part-time and have some college or university education, showing an inclination towards technology and online spaces.

SpaceHey Behavioral Insights

Interest-Based Insights: SpaceHey users are interested in indie music, retro gaming, 90s/00s nostalgia, digital privacy, open-source software, independent media and creative expression.

Technology and Social Media Usage: SpaceHey users prefer desktop devices and engage with platforms like Reddit, Youtube, and Instagram, suggesting tech-savviness and visual content consumption.

SpaceHey Top Competitors