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SpaceHey Target Audience

User Segments

Age: 17

Gender: Male

Occupation: High School Student

Education: High School

Age: 20

Gender: Female

Occupation: University Student (Part-Time)

Education: Associate Degree

Age: 23

Gender: Male

Occupation: Part-Time Gamer/Content Creator

Education: Associate Degree

Alex

Alex

Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Industry: Education
Channels: TikTokYouTubeInstagram

Goals

  • To express my creativity through custom online profiles and share unique interests with like-minded individuals
  • To find a social platform that respects my privacy and doesn't constantly push algorithmic content
  • To discover new music and connect with friends in a low-pressure, authentic online environment.

Pain Points

  • Feeling overwhelmed by the curated and often inauthentic content on mainstream social media platforms
  • Worried about my data privacy and the constant tracking by large tech companies
  • Limited options for true self-expression and personalization on modern social platforms.

SpaceHey Geographic Distribution

SpaceHey's primary user base is in the US and Germany, reflecting its German origins and global appeal for retro social media.

Top Countries

United States flag

United States

40.5%
Germany flag

Germany

15.2%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6.5%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are predominantly in 2-4 person households with medium income levels, reflecting a broad appeal across economic segments.

Employment Status

Income Distribution

Education Level

SpaceHey Behavior Analysis

Behavior Profile

Privacy
Customization
Nostalgia
Authenticity
Community
Self-expression
Anti-algorithm
DIY
Web design
Independent music
Digital art
Tech-savvy
Online communities
Reddit
YouTube
Twitter
Desktop usage
Learning
Exploration
Frustration with mainstream

Device Breakdown

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