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SpaceHey Target Audience
User Segments
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Age: 20
Gender: Female
Occupation: University Student (Part-Time)
Education: Associate Degree
Age: 23
Gender: Male
Occupation: Part-Time Gamer/Content Creator
Education: Associate Degree
Alex
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Industry: Education
Channels: TikTokYouTubeInstagram
Goals
- To express my creativity through custom online profiles and share unique interests with like-minded individuals
- To find a social platform that respects my privacy and doesn't constantly push algorithmic content
- To discover new music and connect with friends in a low-pressure, authentic online environment.
Pain Points
- Feeling overwhelmed by the curated and often inauthentic content on mainstream social media platforms
- Worried about my data privacy and the constant tracking by large tech companies
- Limited options for true self-expression and personalization on modern social platforms.
SpaceHey Geographic Distribution
SpaceHey's primary user base is in the US and Germany, reflecting its German origins and global appeal for retro social media.
Top Countries
United States
40.5%
Germany
15.2%
United Kingdom
8%
Canada
6.5%
Australia
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are predominantly in 2-4 person households with medium income levels, reflecting a broad appeal across economic segments.
Employment Status
Income Distribution
Education Level
SpaceHey Behavior Analysis
Behavior Profile
Privacy
Customization
Nostalgia
Authenticity
Community
Self-expression
Anti-algorithm
DIY
Web design
Independent music
Digital art
Tech-savvy
Online communities
Reddit
YouTube
Twitter
Desktop usage
Learning
Exploration
Frustration with mainstream
Device Breakdown
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