Top Marketing Strategies for The Atlantic

The Atlantic User Persona

Name:

David Miller

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

• Stay informed about the latest advancements in technology and their impact on society
• Deepen his understanding of complex global issues through insightful analysis and diverse perspectives
• Engage in thoughtful discussions online and share his opinions on current events

Frustrations

• The constant barrage of superficial news and clickbait articles
• The lack of nuanced perspectives and in-depth analysis in mainstream media
• The spread of misinformation and the difficulty of finding trustworthy sources of information

Name:

Sophia Chen

Age :

42

Gender :

Female

Occupation :

University Professor

Industry :

Education

Education :

PhD, Political Science

Preferred platforms

GOALS

• Stay abreast of current political events and engage in informed debates with her peers
• Find high-quality research and analysis to support her academic work
• Discover new books and authors that align with her interests in politics, history, and culture

Frustrations

• The echo chamber effect on social media and the lack of civil discourse
• The difficulty of filtering out unreliable information and biased sources
• The overwhelming amount of content available online and the lack of time to consume it all

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Bachelors, Marketing

Preferred platforms

GOALS

• Stay up-to-date on the latest trends in marketing and technology
• Find inspiration for creative campaigns and engaging content
• Discover new podcasts and articles that provide valuable insights for her career

Frustrations

• The overwhelming number of marketing articles that lack depth and originality
• The difficulty of staying focused amidst constant digital distractions
• The pressure to constantly be active on social media for professional networking

The Atlantic Geographic and Demographic Insights

Geographic Insights: The Atlantic's primary market is the United States, followed by Canada and the United Kingdom. The publication attracts a smaller but significant audience from Australia and Germany.

Demographic Insights: The Atlantic's target audience skews slightly towards females and attracts a higher concentration of individuals aged 25-44.

The Atlantic Socio-economic Profile

Household and Income Insights: The Atlantic's target audience typically falls within the middle-income bracket, often living in households of 2-4 people.

Educational and Employment Insights: The Atlantic's readership base predominantly comprises highly educated professionals, primarily employed full-time and holding university or postgraduate degrees.

The Atlantic Behavioral Insights

Interest-Based Insights: Target users are interested in travel, technology, books, podcasts, documentaries, science news, and current affairs, reflecting their intellectual curiosity.

Technology and Social Media Usage: Users favor YouTube, Twitter, and LinkedIn. They use a mix of devices, slightly preferring desktop for in-depth reading.

The Atlantic Top Competitors