Find stats on top websites

Executive Summary

Industries

MediaJournalismPublishing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

The Atlantic Top Products

The Atlantic Magazine Subscription
The Atlantic Magazine Back Issues

Brand Positioning

The Atlantic positions itself as a trusted source of high-quality, independent, and intellectually rigorous journalism, offering in-depth analysis and nuanced perspectives on complex global issues for a discerning, educated audience.

Customer Sentiments

Customer sentiment appears to be positive, driven by the value placed on deep analysis, high-quality content, and diverse formats like podcasts. The target audience seeks understanding and context, suggesting appreciation for The Atlantic's thoughtful approach.

The Atlantic Key Value Propositions

The Atlantic's key value proposition lies in providing intellectually curious individuals with in-depth analysis and nuanced perspectives on current events. It offers high-quality journalism across diverse content formats, enabling a deeper understanding of the world.

In-depth Analysis
Nuanced Perspectives
High-Quality Journalism
Diverse Content Formats

The Atlantic SWOT Analysis

Strengths

Long-standing reputation for quality journalism.

Diverse content across multiple subjects.

Multi-platform presence including audio and print.

Weaknesses

Reliance on subscription model may limit reach.

Potential for perceived political bias.

May struggle to attract younger, short-form content consumers.

Opportunities

Expand audio and podcast offerings further.

Leverage archive for educational content.

Develop niche newsletters for specific interests.

Threats

Increased competition from digital news outlets.

Declining print readership.

Disinformation affecting trust in media sources.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

The Atlantic Target Audience

View Details

Geographic Insights

The Atlantic primarily serves the US market, with significant readership in Canada, UK, Australia, and Germany, indicating a strong North American and Western European presence.

Top Countries

United States flag

United States

85% market share

Canada flag

Canada

5% market share

United Kingdom flag

United Kingdom

3% market share

Australia flag

Australia

2% market share

Germany flag

Germany

1% market share

The Atlantic Audience Segments

The Informed Innovator

28-45 years

Male • Female

Major US Cities • Western Europe Capitals

The Established Influencer

40-65 years

Male • Female

Suburban Areas • Major US Cities

The Engaged Retrepreneur

55-75 years

Male • Female

Retired Communities • Coastal Cities • University Towns

The Progressive Pundit

18-27 years

Male • Female

University Campuses • Urban Centers

The Conscientious Citizen

30-50 years

Male • Female

Mid-Sized US Cities • Rural Areas

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor The Atlantic

Topic-Specific Newsletter Segmentation

Segment newsletters based on key topics like US politics, foreign affairs, technology, and culture. This allows The Atlantic to deliver highly relevant content to subscribers, increasing engagement and readership.

Learn more

Behavioral Email Campaigns

Implement behavioral email campaigns triggered by user actions like article views, podcast listens, and game plays. This ensures personalized content delivery that caters to individual interests, boosting subscription retention and overall user satisfaction.

Learn more

Leverage User-Generated Content (UGC)

Showcase reader opinions, insights, and analyses alongside The Atlantic's professional journalism. This will foster a sense of community and increase engagement by giving readers a platform and making them feel more connected to the publication.

Learn more

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth