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Tech to the Rescue Target Audience

The target audience for Tech to the Rescue is multifaceted. On one hand, it targets non-profit organizations and social enterprises that require pro-bono or affordable technology support to enhance their operations, reach, and impact. These organizations often face budgetary constraints that prevent them from accessing high-quality IT services. On the other hand, Tech to the Rescue targets technology companies, corporations, and skilled technology professionals who are willing to donate their time, expertise, and resources for social good. This includes software developers, IT consultants, cybersecurity experts, data scientists, and project managers who are seeking meaningful ways to apply their skills beyond their regular employment. The organization acts as a bridge between these two groups, facilitating the donation of tech skills to solve real-world problems for social good organizations. Additionally, it targets potential donors and grant-making foundations who are interested in funding initiatives that leverage technology for community benefit and sustainable development.

User Segments

Age: 48

Gender: Female

Occupation: Executive Director

Education: Master's Degree

Age: 35

Gender: Male

Occupation: Program Manager

Education: Bachelor's Degree

Age: 30

Gender: Female

Occupation: Operations Coordinator

Education: Professional Degree

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: Executive Director
Education: Master's Degree
Industry: Non-Profit
Channels: LinkedInFacebookYouTube

Goals

  • Secure funding to upgrade our outdated technology infrastructure to improve operational efficiency and expand our outreach programs
  • Implement robust cybersecurity measures to protect sensitive data and maintain stakeholder trust in our organization
  • Leverage digital tools to enhance data collection and analysis, allowing us to better demonstrate our impact to donors and beneficiaries.

Pain Points

  • Limited budget severely restricts our ability to invest in necessary technological improvements and professional IT support
  • Lack of internal technical expertise means we often struggle to identify and implement the most effective digital solutions
  • The time-consuming nature of manual processes diverts staff attention from core mission-driven activities.

Tech to the Rescue Geographic Distribution

Primarily North America-focused with significant presence in the US and Canada, expanding into key European and Oceanic markets. Global reach is growing.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from medium to high-income households, often with 2-4 members, indicating stable professional backgrounds.

Employment Status

Income Distribution

Education Level

Tech to the Rescue Behavior Analysis

Behavior Profile

Social impact
Volunteering
Technology for good
Skill-sharing
Networking
Learning
Community building
Efficiency improvement
Digital transformation
Problem-solving
Ethical tech
Cybersecurity awareness
Data analytics utilization
Online engagement
Professional development
Impact measurement
Seeking support
Contributing expertise
CSR engagement
Innovation adoption

Device Breakdown

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