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Tech To The Rescue

Tech To The Rescue is a non-profit organization that connects tech companies with non-profits to work on pro-bono tech projects. They facilitate the matching process, provide resources, and support both parties throughout the project lifecycle. Their mission is to leverage technology for social good and create impactful change through collaboration.

Company : Tech To The Rescue

Industry : Non-profitTechnologyCorporate Social Responsibility

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
India flagIndia

Key Competitors

Catchfire
Pledge 1%
Benevity

Tech To The Rescue Key Value propositions

Social Impact
Tech Expertise
Project Management
Global Network

Tech To The Rescue SWOT Analysis

Strengths

Strong network of tech companies and non-profitsExperienced team with expertise in tech and social impactAccess to funding opportunities for projects

Weaknesses

Reliance on volunteer engagement from companiesLimited brand awareness and marketing reachPotential difficulty in scaling globally

Opportunities

Expanding partnerships with funding organizations and tech platformsDeveloping targeted outreach programs to engage specific company demographicsLeveraging data and testimonials to demonstrate impact and ROI for companies

Threats

Competition from other tech-for-good platforms and initiativesEconomic downturn impacting corporate social responsibility budgetsPotential difficulty in ensuring project sustainability and long-term impact

Top Marketing Strategies for Tech To The Rescue

Leveraged Reciprocity

This strategy leverages the principle of reciprocity to drive engagement. By offering something valuable to potential partners, like access to their curated database of projects, Tech To The Rescue can build goodwill and increase the likelihood of companies participating in their programs.

Personalized User Onboarding

A personalized onboarding process for both tech companies and non-profits will help them quickly understand the platform's value and how to utilize it effectively. This will enhance engagement and lead to successful partnerships for Tech To The Rescue.

Content-Specific Call-to-Action Optimization

By tailoring their calls to action to specific content, Tech To The Rescue can increase conversion rates. For example, they can offer a specific call to action for companies interested in a particular type of project, increasing the likelihood of successful matching.

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Tech To The Rescue User Persona

Tech To The Rescue Geographic and Demographic Insights

Geographic Insights: Tech To The Rescue sees the majority of its users in the United States and the United Kingdom, indicating a strong presence in developed tech markets with a strong social impact focus.

Top Countries

  • United States flag

    United States

    40.2%

  • United Kingdom flag

    United Kingdom

    15.5%

  • India flag

    India

    10.3%

  • Canada flag

    Canada

    8%

  • Germany flag

    Germany

    7%

Demographic Insights: Tech To The Rescue's target audience consists slightly more of males. The platform attracts primarily professionals aged 25-44, indicating a focus on those established in their careers.

Age Distribution

Gender Distribution

Tech To The Rescue Socio-economic Profile

Household and Income Insights: The platform appeals to a diverse range of household sizes, suggesting its relevance across various life stages. The income distribution leans towards middle-income earners.

Educational and Employment Insights: Tech To The Rescue primarily targets employed professionals, with a large majority in full-time roles and a significant portion holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

Tech To The Rescue Behavioral Insights

Interest-Based Insights: Target users show a keen interest in technology trends, corporate social responsibility, and utilizing technology for social good, especially in areas like AI and digital transformation.

Technology and Social Media Usage: Users heavily favor LinkedIn and desktop devices, reflecting their professional engagement. While present on diverse platforms, their focus leans towards those conducive to business and in-depth content.

Interests

Technology TrendsSustainable Development Goals (SDGs)Corporate Social Responsibility (CSR)Tech for GoodAI for GoodDigital TransformationSoftware Development

Device Breakdown

Social Media Usage

Tech To The Rescue Top Competitors

Competitor
Estimated market share
Top domains
Catchfire35.2%Volunteering, Non-profit Partnerships, Tech for Good
Pledge 1%28.7%Corporate Philanthropy, Social Impact, Global Movement
Benevity16.1%Employee Engagement, Corporate Social Responsibility Software, Grant Management

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