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The target audience for this business is likely students, researchers, and academics in various fields. They cater to individuals and institutions interested in accessing a wide range of scholarly content. Libraries and universities are probably also key targets.
The United States and the United Kingdom are the largest markets for Taylor & Francis Online, likely due to their established research institutions and high academic spending. China and India are emerging markets with significant growth potential.
United States
United Kingdom
China
India
Canada
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience tends to be in the middle-income range, with a mix of household sizes, suggesting both individual subscribers and families where one member may be the primary user.
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