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Taylor & Francis Online Target Audience
User Segments
Age: 21
Gender: Female
Occupation: Undergraduate Student
Education: Bachelor's Degree
Age: 23
Gender: Male
Occupation: Graduate Student Researcher
Education: Master's Degree
Age: 19
Gender: Female
Occupation: Undergraduate Student
Education: Bachelor's Degree
Aisha Khan
Goals
- To achieve high academic grades and secure a good internship
- To expand my knowledge beyond coursework through independent research
- To build a strong professional network for future career opportunities.
Pain Points
- Difficulty finding relevant and credible academic resources quickly
- High cost of textbooks and academic journal access
- Balancing academic demands with personal life and part-time work.
Taylor & Francis Online Geographic Distribution
The primary user base is concentrated in the US and UK, reflecting strong academic ties, with significant emerging markets in China, Germany, and India.
Top Countries
United States
United Kingdom
China
Germany
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 1-2 person households, with a significant portion (50%) in high-income brackets, reflecting academic and research professions.
Employment Status
Income Distribution
Education Level
Taylor & Francis Online Behavior Analysis
Behavior Profile
Device Breakdown
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