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Executive Summary
Industries
Major Markets
United States
United Kingdom
ChinaKey Competitors
Taylor & Francis Online Top Products
Brand Positioning
Taylor & Francis Online positions itself as a leading academic publisher, providing extensive scholarly content across diverse disciplines. It caters to a highly educated audience, supporting research dissemination and academic career advancement.
Customer Sentiments
Customer sentiment appears mixed, with appreciation for the high-quality content and reputation, but frustration stemming from high subscription costs and complex platform navigation. The concern over accessibility due to paywalls is a recurring pain point for users like Dr. Vance and Michael Chen.
Taylor & Francis Online Key Value Propositions
Taylor & Francis Online offers comprehensive access to a vast catalog of high-quality academic journals and research, crucial for scholarly inquiry and professional development. Its primary value lies in facilitating research dissemination and supporting the advancement of academic careers globally.
Taylor & Francis Online SWOT Analysis
Strengths
Extensive catalog of high-quality academic journals.
Strong global reputation in academic publishing.
Diverse content covering multiple disciplines.
Weaknesses
High subscription costs can limit accessibility.
Complex platform navigation for some users.
Dependency on traditional publishing models.
Opportunities
Expand open access publishing models.
Develop AI-powered research tools.
Increase global partnerships for wider reach.
Threats
Emergence of free, open-source repositories.
Budget cuts in academic institutions.
Piracy and unauthorized content distribution.
Market Growth Stage
Pace of Market Growth
Taylor & Francis Online Target Audience
Geographic Insights
The primary user base is concentrated in the US and UK, reflecting strong academic ties, with significant emerging markets in China, Germany, and India.
Top Countries
United States
30.5% market share
United Kingdom
18.2% market share
China
8.7% market share
Germany
6.1% market share
India
5.4% market share
Taylor & Francis Online Audience Segments
Undergraduate/Graduate Students
18-24 years
Male • Female
Global Universities • Academic Institutions
Early Career Researchers
25-35 years
Male • Female
Research Institutions • Universities • Global
Senior Academics & Professionals
36-55 years
Male • Female
Universities • Corporate R&D • Think Tanks
Librarians & Information Specialists
45-65 years
Male • Female
Libraries • Academic Support • Information Centers
Independent Scholars & Retired Professionals
60-70 years
Male • Female
Global • Home-based
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Taylor & Francis Online
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