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Executive Summary
tandfonline.com appears to be an online platform providing access to academic journals, articles, and research. They likely operate on a subscription-based model, offering various plans to individuals and institutions. Their platform emphasizes secure access and reliable performance.
Industries
Major Markets
United States
United Kingdom
ChinaKey Competitors
Taylor & Francis Online Top Products
Brand Positioning
Customer Sentiments
Taylor & Francis Online Key Value Propositions
Taylor & Francis Online SWOT Analysis
Strengths
Vast content library across various disciplines.
Established brand reputation and credibility.
User-friendly platform with advanced search features.
Weaknesses
High subscription costs can be a barrier for individuals.
Competition from other major players like JSTOR and ScienceDirect.
Reliance on institutional subscriptions for revenue.
Opportunities
Expand into emerging markets with growing research output.
Develop innovative digital tools for researchers (e.g., AI-powered search).
Collaborate with libraries to offer more affordable access models.
Threats
Open access movement and pressure for free scholarly content.
Budget cuts in education and research institutions.
Cybersecurity threats and data privacy concerns.
The industry or domain is clearly academic publishing and research. They provide a platform for disseminating and accessing scholarly content online.
Market Growth Stage
Pace of Market Growth
Taylor & Francis Online Target Audience
Geographic Insights
The United States and the United Kingdom are the largest markets for Taylor & Francis Online, likely due to their established research institutions and high academic spending. China and India are emerging markets with significant growth potential.
Top Countries
United States
35.2% market share
United Kingdom
15.6% market share
China
9.8% market share
India
8.5% market share
Canada
7.3% market share
Taylor & Francis Online Audience Segments
The target audience for this business is likely students, researchers, and academics in various fields. They cater to individuals and institutions interested in accessing a wide range of scholarly content. Libraries and universities are probably also key targets.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Taylor & Francis Online
Content Marketing and SEO Optimization
Develop a content marketing strategy focused on creating valuable resources for researchers and academics, such as research guides, webinars, and expert interviews. Optimize website content for relevant keywords to drive organic traffic and improve search engine visibility.
Learn morePartnerships and Integrations
Collaborate with universities, research institutions, and professional organizations to offer bundled subscriptions or co-branded content. Integrate with popular research tools and citation management platforms to enhance user experience and increase platform adoption.
Learn moreTargeted Advertising and User Acquisition
Run targeted advertising campaigns on platforms frequented by researchers, such as Google Ads, LinkedIn, and research-focused social media networks. Utilize retargeting strategies to recapture interested users and drive conversions.
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