Parry's Pizza & Taphouse : Market and Competitor Analysis

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www.paradigmiq.com

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Parry's Pizza & Taphouse is a rapidly growing restaurant chain specializing in New York-style pizza, wings, and a wide variety of craft beers. Founded in Colorado in 2007, Parry's has expanded to multiple locations across Colorado, Texas, Arizona, and Nevada. They are known for their craveably crafted food, commitment to quality ingredients, and uncommon hospitality.

Company : Parry's Pizza & Taphouse

Industry : RestaurantFood ServicePizza

Major Markets

United States

Mexico

Canada

Key Competitors

Oreganos

Mellow Mushroom

BJ's Restaurant & Brewhouse

Parry's Pizza & Taphouse Key Value propositions

New York-Style Pizza

Craft Beer Selection

Family-Friendly Atmosphere

Uncommon Hospitality

Parry's Pizza & Taphouse Latest news

Parry's Pizzeria & Taphouse - New York-Style Pizza, Wings & Craft ...

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Parry's Pizzeria & Taphouse | Parry's Sliceria & Taps | LinkedIn

https://parryspizza.com/. External link for Parry's Pizzeria & Taphouse ... top Parry's restaurant award in the brand. He believes it's moments like ...

Parry's Pizzeria & Taphouse San Antonio (S. Rim) - NY-Style Pizza ...

Parry's Pizza San Antonio, within The Shops at South Rim, features NY-style pizza, wings, calzones, sandwiches, salads, pasta & 72 draft beers...

Instagram

Apr 15, 2021 ... 51 likes, 4 comments - parryspizza on April 15, 2021: "Have you ever seen a ranch swirl so perfect? You've got to try our New Mexican ...

Parry's Pizza & Taphouse SWOT Analysis

Strengths

Unique New York-style pizzaExtensive craft beer selectionFamily-friendly atmosphere with industrial ambiance

Weaknesses

Limited geographical presencePotential price sensitivity among some customer segmentsDependence on dine-in and takeout/delivery models

Opportunities

Expand to new locations, leveraging their established brandIntroduce seasonal menus and limited-time offersEnhance online ordering and loyalty programs

Threats

Increasing competition in the casual dining segmentFluctuating food and beverage costsChanging consumer preferences towards healthier options

Top Marketing Strategies for Parry's Pizza & Taphouse

Loyalty Program Expansion & Gamification

Parry's can enhance its existing loyalty program by adding gamification elements, such as point rewards for referrals, birthday bonuses, and exclusive access to new menu items. This will incentivize frequent visits and increase customer engagement.

Craft Beer Partnerships & Events

Collaborating with local breweries for exclusive beer releases and events will attract craft beer enthusiasts and generate buzz. Parry's can also host themed tap takeovers and beer pairings to showcase their unique craft beer selection.

Social Media Influencer Marketing & Local Partnerships

Partnering with local food bloggers and influencers to promote Parry's menu and ambiance can expand reach and generate authentic reviews. Collaborations with local businesses, such as breweries or entertainment venues, can offer cross-promotional opportunities and attract new customers.

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Parry's Pizza & Taphouse User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Finding convenient and tasty dinner options for her family during the busy weeknights that satisfy everyone's preferences
Discovering new and exciting restaurants with a vibrant atmosphere for weekend outings with friends
Staying up-to-date on local events and promotions to enjoy unique dining experiences with her partner

Frustrations

Dealing with picky eaters in her family and finding restaurants that cater to both adults and children
Limited time for cooking elaborate meals during the week due to work and family commitments
Missing out on trying new restaurants or food trends because of the overwhelming options available

Name:

John Miller

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Software Development

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Exploring a wide selection of craft beers and finding new favorites to expand his palate
Enjoying a casual after-work hangout spot with colleagues to unwind and socialize
Watching live sports games on big screens while enjoying good food and drinks with friends

Frustrations

Long wait times at popular restaurants or bars, especially during peak hours
Inconsistent quality of food and drinks at different locations of the same restaurant chain
Difficulty in finding parking spots in crowded restaurant areas, leading to inconvenience and frustration

Name:

Sarah Lee

Age :

45

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Finding family-friendly restaurants with a welcoming atmosphere for casual gatherings and celebrations
Ordering catering services for special occasions like birthdays or school events to enjoy hassle-free hosting
Supporting local businesses and enjoying a sense of community while dining out with family and friends

Frustrations

Limited healthy and kid-friendly menu options at restaurants that cater primarily to adults
Difficulty in making reservations or finding available tables for large groups, especially on short notice
Dealing with noisy environments or lack of dedicated spaces for children in restaurants, making it challenging to enjoy a peaceful dining experience

Parry's Pizza & Taphouse Geographic and Demographic Insights

Geographic Insights: Parry's Pizza & Taphouse primarily operates in the US, holding a dominant market share. Mexico, Canada, the UK, and Germany represent smaller, emerging markets.

Top Countries

United States
95%
Mexico
3%
Canada
1%
United Kingdom
0.5%
Germany
0.5%

Demographic Insights: Parry's Pizza sees a higher preference among adults aged 25-34. The brand appeals slightly more to males than females.

Age Distribution

Gender Distribution

Parry's Pizza & Taphouse Socio-economic Profile

Household and Income Insights: Parry's Pizza & Taphouse attracts households of 2-4 people, primarily those with medium income levels, aligning with their casual dining focus.

Educational and Employment Insights: The majority of Parry's customer base are employed full-time and have some college or university education, indicating an appeal to young professionals and families.

Households Size

Income Distribution

Education Level

Employment Status

Parry's Pizza & Taphouse Behavioral Insights

Interest-Based Insights: Parry's target audience shows interest in leisure activities like local events, family outings, sports, live music, and exploring food and drink options.

Technology and Social Media Usage: Parry's target audience uses a mix of social media, engaging most with Instagram and Facebook. They prefer mobile devices, particularly Android.

Interests

craft beerlocal eventsfamily activitiessportslive musicfood festivalshappy hour deals

Device Breakdown

Social Media Usage

Parry's Pizza & Taphouse Top Competitors

Competitor	Estimated market share	Top domains
Oreganos	45%	Pizza, Italian, Family Dining
Mellow Mushroom	30%	Pizza, Craft Beer, Eclectic Atmosphere
BJ's Restaurant & Brewhouse	25%	Casual Dining, American Cuisine, Craft Beer

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