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Syracuse University Target Audience

User Segments

Age: 17

Gender: Female

Occupation: High School Student

Education: High School Diploma (in progress)

Age: 18

Gender: Male

Occupation: High School Student

Education: High School Diploma (in progress)

Age: 17

Gender: Female

Occupation: High School Student

Education: High School Diploma (in progress)

Sarah Chen

Sarah Chen

Age: 17
Gender: Female
Occupation: High School Student
Education: High School Diploma (in progress)
Industry: Academic Prep
Channels: InstagramTikTokYouTube

Goals

  • Gain admission to a top-tier university with a strong academic program in her desired major
  • Secure scholarships or financial aid to minimize educational debt
  • Experience a vibrant campus life with diverse extracurricular activities and strong community involvement.

Pain Points

  • Overwhelm from the sheer volume of college application requirements and deadlines
  • Uncertainty about choosing the 'right' major that aligns with her interests and future career aspirations
  • Stress from balancing demanding high school coursework with extracurriculars and college prep activities.

Syracuse University Geographic Distribution

Primarily focused on the US market with a significant international student presence, especially from Asia. This indicates a global outlook beyond its Central New York base.

Top Countries

United States flag

United States

85%
China flag

China

5%
India flag

India

2%
Canada flag

Canada

1%
South Korea flag

South Korea

0.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily come from medium to high-income households, often with 3-4 members. This suggests a family-oriented decision-making process for university enrollment.

Employment Status

Income Distribution

Education Level

Syracuse University Behavior Analysis

Behavior Profile

Researching
Learning
Engagement
Social Media
Online
Community
Networking
Exploring
Decision-making
Seeking
Interests
Activities
Interaction
Communication
Digital
Usage
Browsing
Application
Study
Involvement

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