Top Marketing Strategies for MYMOVE

MYMOVE User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• Secure a reputable and reliable moving company that aligns with her budget and offers transparent pricing
• Efficiently transfer her internet and utility services to her new address to minimize disruption
• Find a trustworthy local dog walker for her golden retriever, ensuring a smooth transition for her pet.

Frustrations

• Dealing with unreliable movers who provide inaccurate quotes or damage her belongings
• Spending hours researching and comparing different internet and utility providers in her new city
• Finding a trustworthy and experienced dog walker who is available during her busy work schedule.

Name:

David Lee

Age :

24

Gender :

Male

Occupation :

Software Engineer

Industry :

Software Development

Education :

B.S., Computer Science

Preferred platforms

GOALS

• Find an apartment within a reasonable commute to his new job in a vibrant and social neighborhood
• Set up high-speed internet in his new apartment as quickly as possible to support his work and gaming needs
• Explore his new city and discover local restaurants, bars, and entertainment options.

Frustrations

• Encountering inaccurate apartment listings or dealing with unresponsive landlords during his search
• Experiencing delays in getting his internet installed, impacting his ability to work remotely and enjoy his leisure time
• Feeling overwhelmed by the vast number of dining and entertainment choices and struggling to identify the best options.

Name:

Emily Chen

Age :

45

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

M.Ed., Elementary Education

Preferred platforms

GOALS

• Create a functional and organized space for her home office to facilitate remote teaching and lesson planning
• Enroll her children in a new school and extracurricular activities that align with their interests
• Connect with other parents and families in her new neighborhood to build a sense of community.

Frustrations

• Struggling to set up her home office with limited space and technical difficulties with online teaching platforms
• Navigating the enrollment process for a new school system and finding suitable after-school programs for her children
• Feeling isolated in a new city and lacking connections with other parents and families.

MYMOVE Geographic and Demographic Insights

Geographic Insights: MYMOVE's primary target market is the United States, with a significant market share, followed by Canada and other English-speaking countries.

Demographic Insights: MYMOVE targets a wide age range (25-34 being the largest), indicating moving is common across age groups. The gender distribution is balanced, suggesting equal appeal.

MYMOVE Socio-economic Profile

Household and Income Insights: MYMOVE's user base leans towards 2-4 person households, aligning with common moving demographics, with income levels spread across low to medium range.

Educational and Employment Insights: MYMOVE's users are primarily employed full-time with a university or college degree, suggesting a focus on a demographic with higher education and stable income.

MYMOVE Behavioral Insights

Interest-Based Insights: Users show interest in home-related areas (decor, real estate, DIY), implying a connection to settling into a new space, alongside broader interests like travel and family.

Technology and Social Media Usage: Users are highly active on visual platforms like YouTube and Instagram, suggesting preference for visual content during the moving process. They primarily use desktops, likely for detailed research and planning.

MYMOVE Top Competitors