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MYMOVE Target Audience
User Segments
Age: 18
Gender: Female
Occupation: Student
Education: High School
Age: 21
Gender: Male
Occupation: Student
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Part-Time
Education: High School
Maya The Freshman
Age: 18
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: InstagramTikTokYouTube
Goals
- Successfully move into her first dorm or off-campus apartment without forgetting anything essential
- Quickly settle into her new college environment and make new friends
- Find affordable ways to furnish her new living space and set up essential utilities.
Pain Points
- Feeling overwhelmed by the sheer number of tasks involved in moving and not knowing where to start
- Worrying about the cost of moving and setting up a new home on a limited budget
- Missing important deadlines for housing applications or utility transfers.
MYMOVE Geographic Distribution
MYMOVE primarily targets the US and its territories due to its USPS partnership. Other countries represent minimal market share, indicating a US-centric operation.
Top Countries
United States
98%
Puerto Rico
1%
Canada
0.3%
Mexico
0.2%
United Kingdom
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The platform serves diverse household sizes, with 2-4 person households most common. Users span all income levels, with a strong focus on middle-income households.
Employment Status
Income Distribution
Education Level
MYMOVE Behavior Analysis
Behavior Profile
Overwhelmed
Tech-savvy
Convenience
Organization
Stress Reduction
Planning
Research
Online Tools
Nesting
DIY Projects
Home Decor
Information Seeking
Time Saving
Decision Making
Social Media Usage
Mobile Access
Problem Solving
Community Engagement
Personalization
Efficiency
Device Breakdown
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