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United States
China
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Boston University
New York University
Top Marketing Channels
Boston University
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: BU Admissions Campaign, Student Life Showcase, Alumni Spotlight Series
- Content Marketing
- Examples: University Blog, Prospective Student Guides, Research Highlights
- Campaigns: Discover BU Blog Series, 'Life at BU' Video Series, Academic Program Deep Dives
- Email Marketing
- Examples: Prospective Student Newsletter, Admitted Student Communications, Event Invitations
- Campaigns: Welcome to BU Series, Application Deadline Reminders, Virtual Tour Invitations
Top Sales Channels
- Admissions Events
- Campus Tours, Open Houses, Information Sessions
- Experience BU Day, Admitted Student Weekend, Virtual Campus Visits
- Direct Admissions Outreach
- Admissions Counselors, Phone Calls, Personalized Emails
- Personalized Application Assistance, Counselor Connection Program, Financial Aid Workshops
- Partnerships & Recruiting Fairs
- High School Visits, College Fairs, Community College Transfers
- National College Tour, Transfer Student Pathways, International Student Recruitment
Syracuse University SWOT Analysis
Strengths
Strong academic reputation
diverse urban campus environment
wide range of programs.
Weaknesses
High tuition costs
competitive admission
large student body can feel impersonal.
Opportunities
Expand online graduate programs
increase research funding
leverage Boston's industry connections.
Threats
Intense competition from other top-tier universities
economic downturn affecting enrollment
evolving student preferences.
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