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SuperNatural Studios Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Head of Strategic Partnerships

Education: MBA, Business Administration

Age: 38

Gender: Male

Occupation: Director of Portfolio Management

Education: Master's Degree, Game Design & Production

Age: 35

Gender: Female

Occupation: Senior Business Development Manager

Education: Bachelor's Degree, Marketing & Communications

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Head of Strategic Partnerships
Education: MBA, Business Administration
Industry: Video Game Publishing
Channels: LinkedInXYouTube

Goals

  • Secure exclusive, high-potential gaming titles for our publishing pipeline to ensure market leadership and revenue growth
  • Build and nurture strong, long-term relationships with innovative development studios to foster future collaborations and intellectual property acquisitions
  • Identify emerging trends and disruptive technologies within the gaming industry to inform strategic investment decisions and maintain a competitive edge.

Pain Points

  • Difficulty in finding truly innovative and high-quality game concepts that stand out in a saturated market
  • Negotiating deals with studios that have unrealistic expectations regarding funding or creative control
  • The lengthy and unpredictable development cycles of AAA games, making financial forecasting and release scheduling challenging.

SuperNatural Studios Geographic Distribution

SuperNatural Studios primarily targets North America and Europe, with a significant presence in the US and Canada, followed by key markets in the UK, Germany, and Japan.

Top Countries

United States flag

United States

35%
Canada flag

Canada

20%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

8%
Japan flag

Japan

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 3-4 person households (40%) with medium (40%) to high (50%) income, indicating disposable income for gaming.

Employment Status

Income Distribution

Education Level

SuperNatural Studios Behavior Analysis

Behavior Profile

Originality
Innovation
Creative Freedom
Curiosity
Collaboration
Nonviolent Fun
Surprise & Delight
Engagement
Community Building
Trend-aware
Problem-solving
Discovery
Continuous Learning
Seeking New Experiences
Tech Innovation
Pop Culture
Strategic Thinking
Cultural Relevance
Interactive Entertainment
Active Gamer

Device Breakdown

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