Top Marketing Strategies for SuperNatural Studios

SuperNatural Studios User Persona

Name:

Alex Chen

Age :

28

Gender :

Male

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor of Fine Arts, Graphic Design

Preferred platforms

GOALS

• Seeking out visually stunning and emotionally engaging games that offer a break from the ordinary and allow for exploration and reflection
• Wants to find games with unique art styles and innovative gameplay mechanics that challenge traditional gaming conventions
• Hopes to discover games with compelling narratives and thought-provoking themes that resonate with his artistic sensibilities

Frustrations

• Frustrated with the repetitive nature of many popular game franchises and their reliance on violence
• Disappointed by games with shallow narratives and a lack of artistic depth
• Finds it challenging to find games that offer a truly unique and memorable experience

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Master of Business Administration (MBA)

Preferred platforms

GOALS

• Looking for games that provide a sense of escapism and allow her to unwind after a long day
• Wants to share her gaming experiences with friends and family and build connections over shared interests
• Hopes to find games with a strong online community that fosters a sense of belonging

Frustrations

• Struggles to find time for gaming due to a busy work schedule and family commitments
• Often feels overwhelmed by the vast number of games available and unsure where to start
• Feels disconnected from the gaming community due to the prevalence of toxicity and negativity online

Name:

David Kim

Age :

22

Gender :

Male

Occupation :

Computer Science Student

Industry :

Technology

Education :

Pursuing Bachelor of Science, Computer Science

Preferred platforms

GOALS

• Interested in exploring the technical aspects of game development and learning from industry veterans
• Seeks out games with innovative gameplay mechanics and design philosophies that push the boundaries of the medium
• Hopes to contribute to the development of groundbreaking games in the future

Frustrations

• Frustrated by the lack of originality and innovation in many mainstream games
• Feels limited by the constraints of traditional game design conventions
• Finds it difficult to balance his passion for gaming with his academic workload

SuperNatural Studios Geographic and Demographic Insights

Geographic Insights: SuperNatural Studios has a significant market share in US and Canada, indicating a strong North American presence. The UK, Germany, and Australia represent other important markets.

Demographic Insights: SuperNatural Studios' target audience is primarily millennials aged 25-34, with a slight male skew. The games appeal to a demographic seeking unique gaming experiences.

SuperNatural Studios Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 2-4 people, reflecting a diverse range of players.

Educational and Employment Insights: The majority of the target audience are employed full-time or are students, with a high proportion having university or college-level education.

SuperNatural Studios Behavioral Insights

Interest-Based Insights: The target audience shows interests aligned with creativity, technology, and artistic pursuits, suggesting a preference for engaging and unconventional experiences.

Technology and Social Media Usage: The target audience prefers YouTube, Instagram, and Reddit, suggesting a high engagement with online video content, visual platforms, and community discussions. They primarily use desktop and mobile devices.

SuperNatural Studios Top Competitors