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Superdigital is an independent digital creative agency that specializes in social media marketing, content creation, and influencer marketing. They pride themselves on their ability to create viral campaigns that resonate with younger audiences. Superdigital has worked with major brands like Windows, Xbox, and Nerf, creating successful campaigns that garnered millions of views and followers.
Company : Superdigital
Industry : Digital MarketingSocial Media MarketingInfluencer Marketing
Superdigital Key Value propositions
Superdigital Latest news
Superdigital | Digital Creative Agency | Content Marketing Agency
Superdigital is an independent creative agency focusing on social media, content marketing and digital strategy. We work with brands to serve the internet.
Superdigital | LinkedIn
http://www.superdigital.com. External link for Superdigital. Industry ... Superdigital is #hiring a Creative Director to lead oversight across a big client.
Creative and Digital Marketing Awards - Superdigital
Superdigital's brand work has won accolades from AdAge, The Telly Awards, The Boston Globe, and more. Check out our digital ... News. © SUPERDIGITAL 2024.
Superdigital's Assaf Swissa on knowing when to be loud and when ...
Mar 7, 2023 ... Assaf Swissa, Founder and Creative Director of Superdigital, shares a few thoughts on what it means to excel in the role.
Superdigital SWOT Analysis
Strengths
Expertise in viral marketing and youth demographics.Strong client portfolio including major brands.Data-driven approach to campaign development.
Weaknesses
Possible limited appeal to brands targeting older demographics.Reliance on specific social media platforms, subject to algorithm changes.Potential challenges in scaling services while maintaining campaign quality.
Opportunities
Expand service offerings to encompass emerging digital marketing trends.Leverage existing success to attract clients in new sectors beyond gaming and technology.Develop proprietary tools or methodologies for enhanced campaign measurement and optimization.
Threats
Intense competition within the digital marketing industry.Evolving social media landscape and changing user behaviors.Economic downturn potentially impacting client marketing budgets.
Top Marketing Strategies for Superdigital
Superdigital User Persona
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Superdigital Geographic and Demographic Insights
Geographic Insights: Superdigital's primary market is the United States, followed by Canada and the United Kingdom. This aligns with their client base and focus on North American youth culture.
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%
Demographic Insights: Superdigital's target audience predominantly falls within the 18-34 age range, indicating a focus on Gen Z and Millennials. The gender distribution is balanced.
Superdigital Socio-economic Profile
Household and Income Insights: Superdigital's target users are mainly from households of 2-4 people with medium income levels, reflecting the demographics of young professionals and families.
Educational and Employment Insights: The majority of target users are employed full-time with University or College level education, indicating a focus on young professionals.
Superdigital Behavioral Insights
Interest-Based Insights: Superdigital's target audience shows interest in a variety of areas including gaming, technology, music, fashion, travel, food, and sports, reflecting a broad range of interests.
Technology and Social Media Usage: The target demographic exhibits high usage of YouTube, Instagram, and TikTok, primarily accessing these platforms through mobile devices.
Superdigital Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Virtue Worldwide | 25% | Social Media Marketing, Experiential Marketing, Content Creation |
R/GA | 15% | Digital Transformation, Brand Consulting, Marketing Technology |
Droga5 | 20% | Creative Advertising, Brand Strategy, Digital Marketing |