Top Marketing Strategies for S&R Versicherungs-Vermittlungs GmbH

S&R Versicherungs-Vermittlungs GmbH User Persona

Name:

Thomas Müller

Age :

32

Gender :

Male

Occupation :

Electrician

Industry :

Construction

Education :

Vocational School, Electrical Engineering

Preferred platforms

GOALS

• Secure comprehensive health insurance for his family, ensuring their well-being and access to quality healthcare
• Find affordable car insurance for his newly purchased vehicle, prioritizing comprehensive coverage at a competitive price point
• Secure liability insurance for his small home-based business, protecting his personal assets from potential risks associated with his work

Frustrations

• Comparing different insurance quotes and understanding complex policy terms
• Dealing with paperwork and bureaucratic processes when filing insurance claims
• Feeling like he is paying too much for insurance premiums and not getting the best value for his money

Name:

Lena Schmidt

Age :

27

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Technology

Education :

Bachelor's Degree, Marketing and Communications

Preferred platforms

GOALS

• Find affordable renters insurance for her new apartment, seeking coverage for her belongings and liability protection
• Research and compare travel insurance options for her upcoming trip abroad, ensuring coverage for medical emergencies and trip cancellations
• Start investing in her future and find suitable life insurance options that align with her financial goals and risk tolerance

Frustrations

• Understanding the fine print and exclusions of insurance policies
• Finding reliable and trustworthy insurance providers with positive customer reviews
• Managing and keeping track of her insurance policies from different providers

Name:

Peter Wagner

Age :

55

Gender :

Male

Occupation :

Business Owner

Industry :

Manufacturing

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Secure comprehensive health and accident insurance for his employees, attracting and retaining top talent in a competitive job market
• Find liability and property insurance for his manufacturing facility, protecting his business from potential risks and financial losses
• Develop a retirement plan and explore investment options to secure his financial future and ensure a comfortable retirement

Frustrations

• Navigating the complexities of business insurance and finding tailored solutions for his specific industry and company size
• Managing the rising costs of insurance premiums while maintaining comprehensive coverage
• Staying informed about changes in insurance regulations and ensuring compliance for his business

S&R Versicherungs-Vermittlungs GmbH Geographic and Demographic Insights

Geographic Insights: S&R Versicherungs-Vermittlungs GmbH primarily targets the German market, with a significant 90% of its estimated user base located in Germany.

Demographic Insights: The company's target audience consists slightly more of males than females, with a strong presence in the 35-54 age group reflecting established careers and families.

S&R Versicherungs-Vermittlungs GmbH Socio-economic Profile

Household and Income Insights: S&R Versicherungs-Vermittlungs GmbH caters to a diverse range of households, with a focus on those with 2-4 members and middle-income levels.

Educational and Employment Insights: The majority of users are likely to have completed University or College and are employed full-time, reflecting a need for comprehensive insurance coverage.

S&R Versicherungs-Vermittlungs GmbH Behavioral Insights

Interest-Based Insights: Target users are interested in finance, local news, home ownership, family, health, automobiles, and travel, aligning with insurance needs.

Technology and Social Media Usage: Users primarily access content on Youtube, Instagram, and Facebook, using a mix of desktop and mobile devices.

S&R Versicherungs-Vermittlungs GmbH Top Competitors