JRM Private Security : Market and Competitor Analysis

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JRM Private Security (a dba of S&S Labor Force Inc.) is a security firm specializing in large-scale event security, executive protection, and anti-piracy services. Founded by John McKillop, a retired law enforcement officer with over 40 years of experience, JRM boasts a team of security professionals and retired law enforcement personnel. They offer nationwide coverage, with branch offices in multiple states.

Company : JRM Private Security

Industry : Security ServicesEvent SecurityExecutive Protection

Major Markets

United States

Canada

United Kingdom

Key Competitors

Allied Universal

G4G Protection

Securitas

JRM Private Security Key Value propositions

Experience

National Reach

Client Relationships

Comprehensive Solutions

JRM Private Security Latest news

Gated Community Security Director's Group

Apr 4, 2023 ... Gated Community Security Managers Association offers a wide range of benefits including: an Information Forum, information on Training, news on ...

S&S Labor Force Inc. dba JRM | LinkedIn

http://securitydirectors.org. External link for S&S Labor Force Inc. dba JRM. Industry: Security Guards and Patrol Services. Company size: 501-1,000 employees.

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JRM Private Security SWOT Analysis

Strengths

Experienced leadership and personnel.Nationwide operational capabilities.Specialization in large-scale events, executive protection, and anti-piracy.

Weaknesses

Potential lack of brand recognition compared to industry giants.Dependence on specific industries (entertainment, corporate events).Limited online presence and marketing efforts.

Opportunities

Expand into emerging markets with high-profile events.Develop strategic partnerships with event planning companies.Enhance online presence and digital marketing strategies.

Threats

Intense competition from established security firms.Economic downturns impacting event budgets and security spending.Evolving security threats requiring continuous adaptation and innovation.

Top Marketing Strategies for JRM Private Security

Content Marketing and Thought Leadership

Develop high-quality content focused on event security best practices, executive protection protocols, and anti-piracy strategies. Position JRM as a trusted advisor and thought leader in the industry, attracting potential clients.

Strategic Partnerships and Alliances

Partner with event planning companies, film production houses, and other businesses that require security services. This expands JRM's reach and access to new clients, while leveraging the strengths of each partner.

Targeted Digital Advertising and Lead Generation

Implement targeted digital advertising campaigns on platforms frequented by event organizers, production companies, and high-net-worth individuals. Focus on generating qualified leads, nurturing them through the sales funnel, and converting them into paying customers.

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JRM Private Security User Persona

Name:

Sarah Jones

Age :

42

Gender :

Female

Occupation :

Event Planner

Industry :

Event Management

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

Delivering a flawless and high-profile tech conference that impresses attendees and elevates her company's reputation
Securing a lucrative contract with a Fortune 500 company for their annual shareholder meeting by demonstrating her experience and meticulous planning
Expanding her professional network by connecting with influential figures in the tech industry during the conference.

Frustrations

Dealing with last-minute vendor cancellations and logistical nightmares that can disrupt the event flow and impact attendee satisfaction
Managing demanding clients with unrealistic expectations, who require constant communication and reassurance, adding to her already heavy workload
Staying within budget constraints while still delivering a high-quality event that meets the expectations of sponsors and participants.

Name:

Mark Williams

Age :

50

Gender :

Male

Occupation :

Studio Executive

Industry :

Film Production

Education :

MBA, Finance

Preferred platforms

GOALS

Successfully releasing a highly anticipated blockbuster film, free from piracy threats and ensuring maximum profitability for the studio
Maintaining a positive brand image for the film and the studio, by avoiding negative publicity surrounding security breaches or leaks
Cultivating strong relationships with international distributors and exhibitors to secure a global release and maximize box office revenue.

Frustrations

Combating sophisticated piracy rings that use advanced technology to illegally obtain and distribute pre-release film copies, potentially leading to millions in lost revenue
Managing the logistics and security protocols for international premieres and press junkets, ensuring the safety of A-list talent and VIPs in unfamiliar environments
Handling the pressure from investors and studio stakeholders who demand a significant return on investment and closely scrutinize the film's performance.

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Chief Security Officer

Industry :

Technology

Education :

Master's Degree, Criminal Justice

Preferred platforms

GOALS

Implementing robust cybersecurity measures to protect the company's sensitive data and intellectual property from increasingly sophisticated cyber threats
Developing and executing comprehensive security protocols for the CEO's upcoming international business trip, ensuring their safety and well-being in potentially volatile regions
Fostering a strong security culture within the company by providing ongoing training and awareness programs to employees at all levels, mitigating internal risks and vulnerabilities.

Frustrations

Convincing the executive team to allocate a larger budget towards security measures, as they often prioritize other areas of the business, despite the growing threat landscape
Keeping up with the constantly evolving nature of cyber threats and vulnerabilities, requiring continuous research, adaptation, and implementation of new security tools and strategies
Dealing with occasional resistance from employees who view security protocols as inconvenient or restrictive, hindering her efforts to create a truly secure work environment.

JRM Private Security Geographic and Demographic Insights

Geographic Insights: JRM Private Security's primary market is the United States, followed by Canada and the United Kingdom. The UAE and Germany represent emerging markets with potential.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
United Arab Emirates
5%
Germany
5%

Demographic Insights: JRM Security's target audience is primarily males aged 35-54, reflecting decision-making roles in event planning and corporate security.

Age Distribution

Gender Distribution

JRM Private Security Socio-economic Profile

Household and Income Insights: JRM Private Security's services cater to a mix of household sizes, with a higher concentration among those with 3-4 members. The income level skews towards medium to high, aligning with their premium services.

Educational and Employment Insights: JRM Private Security's target audience is primarily employed full-time, with a significant portion being business owners, reflecting their clientele. They are highly educated, mostly with university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

JRM Private Security Behavioral Insights

Interest-Based Insights: The target audience shows interest in travel, luxury lifestyles, technology, event planning, business news, the film industry, and security solutions.

Technology and Social Media Usage: The target audience primarily uses YouTube, LinkedIn, and Facebook, and prefers desktop devices, indicating a professional online presence.

Interests

TravelLuxury LifestyleTechnologyEvent PlanningBusiness NewsFilm IndustrySecurity Solutions

Device Breakdown

Social Media Usage

JRM Private Security Top Competitors

Competitor	Estimated market share	Top domains
Allied Universal	40%	Security Services, Event Security, Risk Management
G4G Protection	25.5%	Executive Protection, Security Consulting, Travel Security
Securitas	20.5%	Security Guard Services, Mobile Patrol, Electronic Security

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