Top Marketing Strategies for Sunday Goods

Sunday Goods User Persona

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Find new and interesting cannabis products to enhance creative inspiration and relaxation after a long day of work
• Discover local events and experiences that align with her interests in art, music, and sustainability
• Support businesses that are ethical, community-oriented, and environmentally conscious

Frustrations

• Dealing with creative blocks and finding inspiration for new projects
• Feeling overwhelmed by the fast pace of city life and social media
• Lack of time for hobbies and self-care due to a busy work schedule

Name:

David Garcia

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Find high-quality cannabis products that help him relax and unwind after work, especially strains that promote sleep and reduce anxiety
• Stay informed about the latest developments in technology and cannabis legalization
• Connect with other cannabis enthusiasts and share experiences

Frustrations

• Experiencing difficulty sleeping due to work-related stress and anxiety
• Feeling disconnected from the local community due to a busy work-life balance
• Finding reliable and trustworthy information about cannabis products and consumption

Name:

Sarah Miller

Age :

23

Gender :

Female

Occupation :

Barista

Industry :

Food Service

Education :

High School Diploma

Preferred platforms

GOALS

• Explore new cannabis products and experiences with friends in a social setting
• Discover local businesses and events that align with her interests in music, art, and sustainability
• Find affordable cannabis products that fit her budget and lifestyle

Frustrations

• Dealing with the stress and fast-paced environment of the food service industry
• Feeling limited by her budget and finding affordable entertainment options
• Staying connected with friends and making plans in a busy city environment

Sunday Goods Geographic and Demographic Insights

Geographic Insights: Sunday Goods' target market is primarily concentrated in the United States, specifically Arizona, due to its current dispensary locations and legal cannabis market.

Demographic Insights: Sunday Goods sees a relatively even gender distribution, but their target age demographic skews slightly younger, with the 25-34 age group being most prominent.

Sunday Goods Socio-economic Profile

Household and Income Insights: Sunday Goods' target market typically falls within a middle-income bracket, with a mix of smaller and larger households.

Educational and Employment Insights: A majority of Sunday Goods' customer base is employed full-time and holds at least a University or College degree, suggesting a focus on a young professional demographic.

Sunday Goods Behavioral Insights

Interest-Based Insights: Sunday Goods' target audience enjoys music festivals, outdoor activities, craft breweries, and local events, indicating an interest in experiences and community.

Technology and Social Media Usage: Sunday Goods' target users are active on social media, particularly Instagram and YouTube. They use a mix of Android and iOS devices, suggesting a tech-savvy audience.

Sunday Goods Top Competitors