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Sunday Goods Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Software Developer

Education: Bachelor's Degree, Computer Science

Age: 25

Gender: Female

Occupation: Graphic Designer

Education: Associate Degree, Graphic Design

Age: 32

Gender: Male

Occupation: Hotel Manager

Education: Bachelor's Degree, Hospitality Management

Alex 'The Weekend Explorer' Chen

Alex 'The Weekend Explorer' Chen

Age: 28
Gender: Male
Occupation: Software Developer
Education: Bachelor's Degree, Computer Science
Industry: Technology
Channels: InstagramTikTokYouTube

Goals

  • To find premium cannabis products that enhance his outdoor adventures and social gatherings
  • To discover new strains and products that offer specific effects for relaxation or creativity
  • To easily access dispensaries with convenient online ordering and quick pickup options.

Pain Points

  • Lack of variety in product selection at local dispensaries
  • Inconsistent quality across different cannabis brands
  • Difficulty finding dispensaries with efficient service and knowledgeable staff.

Sunday Goods Geographic Distribution

Sunday Goods primarily operates in Arizona, US, with no significant international presence currently. Their market is highly concentrated within the state.

Top Countries

United States flag

United States

99.9%
Canada flag

Canada

0%
Mexico flag

Mexico

0%
Germany flag

Germany

0%
Netherlands flag

Netherlands

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers typically live in smaller households (1-2 people) and represent a mixed income demographic, with a significant portion in the medium income bracket.

Employment Status

Income Distribution

Education Level

Sunday Goods Behavior Analysis

Behavior Profile

Quality Conscious
Recreational Use
Medicinal Use
Relaxation
Pain Management
Sleep Aid
Social Settings
Variety Seekers
Convenience Driven
Online Ordering
Drive-thru Use
Customer Service Valuers
Loyalty Program Users
Environmentally Conscious
Wellness Focused
Social Media Engaged
Content Readers
Community Minded
Seeking Education
Brand Loyalty

Device Breakdown

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