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Storylane Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Growth & Demand Marketing Manager

Education: Master's Degree in Marketing

Age: 29

Gender: Female

Occupation: Product Marketing Manager

Education: Bachelor's Degree in Business Administration

Age: 38

Gender: Male

Occupation: Senior Demand Generation Manager

Education: Master's Degree in Digital Marketing

Alex Chen

Alex Chen

Age: 32
Gender: Male
Occupation: Growth & Demand Marketing Manager
Education: Master's Degree in Marketing
Industry: B2B SaaS
Channels: LinkedInYouTubeX

Goals

  • Increase lead generation by 25% within the next quarter
  • Improve conversion rates from MQL to SQL by optimizing interactive experiences
  • Drive product-led growth initiatives through engaging demo content.

Pain Points

  • Difficulty in creating engaging and personalized demos quickly without coding
  • Lack of insights into prospect engagement with marketing content
  • Struggling to attribute revenue directly to specific marketing campaigns.

Storylane Geographic Distribution

Storylane's primary market is North America, especially the US, followed by other English-speaking countries and key European tech hubs, reflecting its B2B SaaS focus.

Top Countries

United States flag

United States

65.5%
Canada flag

Canada

10.2%
United Kingdom flag

United Kingdom

7.8%
Australia flag

Australia

5.1%
Germany flag

Germany

3.7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily belong to higher-income brackets with 2-4 person households, aligning with professional B2B roles. This suggests financial stability and a focus on career.

Employment Status

Income Distribution

Education Level

Storylane Behavior Analysis

Behavior Profile

LinkedIn
Interactive Demos
AI Applications
Digital Marketing
Sales Cycle
Product Management
Conversion Rates
Personalization
Analytics
Self-Service
No-Code
YouTube
Twitter
Desktop Usage
CRM Integration
Lead Generation
Buyer Journey
Content Consumption
Skill Development
Problem Solving

Device Breakdown

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