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Storyboard That

Storyboard That is a web-based platform that allows users to create and share storyboards. They offer a range of subscription options for individuals, educators, and businesses. Storyboard That emphasizes visual communication and provides tools for creating various content, including storyboards, comics, presentations, and educational materials.

Company : Storyboard That

Industry : EdTechVisual CommunicationeLearning

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Canva
Visme
Powtoon

Storyboard That Key Value propositions

Visual Storytelling
Educational Technology
Collaboration Tools
Content Creation

Storyboard That SWOT Analysis

Strengths

User-friendly interfaceVast library of templates and resourcesStrong educational focus

Weaknesses

Reliance on subscription modelLimited offline functionalityCompetition from free alternatives

Opportunities

Expand into new markets and languagesDevelop AI-powered featuresPartner with educational institutions

Threats

Increasing competition in the EdTech marketChanging educational trends and technologiesEconomic downturn impacting education budgets

Top Marketing Strategies for Storyboard That

Personalized User Onboarding

Personalize the onboarding experience for educators and business professionals, tailoring the introduction to their specific needs and goals. This strategy will increase user engagement and satisfaction, leading to higher retention rates and increased product adoption.

Interactive Product Preview for Visitor Websites

Offer a free, interactive preview of Storyboard That on other websites, allowing potential customers to experience the platform's features before signing up. This strategy will generate leads and attract users by offering a valuable and engaging experience.

Content Upgrade Lead Magnets

Offer valuable content upgrades, like templates or resource guides, in exchange for email signups. This strategy will build an email list of qualified leads who are interested in Storyboard That's services and can be nurtured into paying customers.

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Storyboard That User Persona

Storyboard That Geographic and Demographic Insights

Geographic Insights: Storyboard That's primary market is the United States, followed by Canada and the United Kingdom. The platform also shows growing presence in Australia and India.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    10%

  • United Kingdom flag

    United Kingdom

    8%

  • Australia flag

    Australia

    7%

  • India flag

    India

    5%

Demographic Insights: Storyboard That sees a slightly higher preference among females. The platform is most popular amongst users aged 35-44, followed by 18-24 and 45-54 age groups.

Age Distribution

Gender Distribution

Storyboard That Socio-economic Profile

Household and Income Insights: Storyboard That users typically belong to households of 2-4 people. The majority of users fall under the medium income bracket, reflecting its accessibility.

Educational and Employment Insights: Storyboard That is most popular amongst students and full-time employed individuals, with the majority having a University or College level education.

Households Size

Income Distribution

Education Level

Employment Status

Storyboard That Behavioral Insights

Interest-Based Insights: Storyboard That users are interested in education, technology, business development, marketing, design, visual learning, and project management.

Technology and Social Media Usage: Users prefer YouTube for consuming content and LinkedIn for professional networking. While desktop usage is dominant, mobile usage is significant.

Interests

EducationTechnologyBusiness DevelopmentMarketingDesignVisual LearningProject Management

Device Breakdown

Social Media Usage

Storyboard That Top Competitors

Competitor
Estimated market share
Top domains
Canva45.5%Graphic Design, Visual Communication, Content Creation
Visme25.2%Infographics, Presentations, Data Visualization
Powtoon15.3%Animated Videos, Explainer Videos, Marketing Videos

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