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Major Markets
United States
Canada
United KingdomKey Competitors
Storyboard That Top Products
Brand Positioning
Storyboard That positions itself as the leading intuitive visual communication and digital storytelling platform, democratizing creativity for educators, individuals, and businesses through a vast art library and diverse creator tools.
Customer Sentiments
Customer sentiment appears positive, particularly among educators and personal users, due to the platform's ease of use and focus on visual communication. This is evidenced by the detailed offerings tailored to their specific needs and the emphasis on accessibility.
Storyboard That Key Value Propositions
Storyboard That's key value proposition lies in making visual storytelling accessible and easy for everyone, regardless of artistic skill. It empowers diverse users to create engaging visual content for education, personal expression, and professional communication with an extensive, customizable art library.
Storyboard That SWOT Analysis
Strengths
User-friendly interface for non-artists.
Extensive art library and creator modes.
Strong focus on education with privacy compliance.
Weaknesses
Potential reliance on subscription model across segments.
May face competition from broader design tools.
Specific limitations on free plans.
Opportunities
Expand into new educational markets.
Develop more advanced features for business users.
Leverage AI for content creation enhancements.
Threats
Emergence of new, free, or cheaper tools.
Changes in educational technology adoption.
Data privacy regulations evolution globally.
Market Growth Stage
Pace of Market Growth
Storyboard That Target Audience
Geographic Insights
The primary market is the US and Canada, comprising 75% of users, indicating strong North American presence for Storyboard That.
Top Countries
United States
65% market share
Canada
10% market share
United Kingdom
5% market share
Australia
3% market share
India
2% market share
Storyboard That Audience Segments
The Casual Creator
18-65 years
Male • Female
Global
The Dedicated Educator
25-55 years
Male • Female
USA • Canada • UK • Australia • EU
The Corporate Communicator
30-60 years
Male • Female
Global
The Student Storyteller
13-22 years
Male • Female
Global
The School Administrator
35-60 years
Male • Female
USA • Canada • UK
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Storyboard That
Personalized User Onboarding
Tailor the onboarding experience to different user segments (educators, individual users, business teams) by highlighting the features and benefits most relevant to them. This will increase user activation and engagement by showing them immediate value.
Learn moreProduct Benefit Reinforcement in Onboarding
Consistently reinforce the value proposition and key product benefits during the onboarding process with short videos, tooltips, or examples. This helps users quickly understand how Storyboard That can solve their problems and achieve their goals.
Learn moreInteractive ROI Calculator
Develop an interactive ROI calculator that demonstrates the potential cost savings and efficiency gains of using Storyboard That, particularly for educators and business users. This will help to justify the subscription cost and drive conversions.
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