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Executive Summary

Storyboard That is a web-based platform that allows users to create and share storyboards. They offer a range of subscription options for individuals, educators, and businesses. Storyboard That emphasizes visual communication and provides tools for creating various content, including storyboards, comics, presentations, and educational materials.

Industries

EdTechVisual CommunicationeLearning

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Storyboard That Top Products

Brand Positioning

Customer Sentiments

Storyboard That Key Value Propositions

Visual Storytelling
Educational Technology
Collaboration Tools
Content Creation

Storyboard That SWOT Analysis

Strengths

User-friendly interface

Vast library of templates and resources

Strong educational focus

Weaknesses

Reliance on subscription model

Limited offline functionality

Competition from free alternatives

Opportunities

Expand into new markets and languages

Develop AI-powered features

Partner with educational institutions

Threats

Increasing competition in the EdTech market

Changing educational trends and technologies

Economic downturn impacting education budgets

Storyboard That operates in the EdTech (Education Technology) and visual communication industries. Their software caters to educational purposes like creating presentations, lesson plans, and student projects. They also serve the business sector by providing tools for visual communication, marketing, and training materials.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Storyboard That Target Audience

View Details

Geographic Insights

Storyboard That's primary market is the United States, followed by Canada and the United Kingdom. The platform also shows growing presence in Australia and India.

Top Countries

United States flag

United States

60% market share

Canada flag

Canada

10% market share

United Kingdom flag

United Kingdom

8% market share

Australia flag

Australia

7% market share

India flag

India

5% market share

Storyboard That Audience Segments

Storyboard That targets two main audiences: the education sector and the business world. Within education, they cater to teachers, schools, and districts. In the business realm, they target individuals, teams, and corporations.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Storyboard That

Personalized User Onboarding

Personalize the onboarding experience for educators and business professionals, tailoring the introduction to their specific needs and goals. This strategy will increase user engagement and satisfaction, leading to higher retention rates and increased product adoption.

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Interactive Product Preview for Visitor Websites

Offer a free, interactive preview of Storyboard That on other websites, allowing potential customers to experience the platform's features before signing up. This strategy will generate leads and attract users by offering a valuable and engaging experience.

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Content Upgrade Lead Magnets

Offer valuable content upgrades, like templates or resource guides, in exchange for email signups. This strategy will build an email list of qualified leads who are interested in Storyboard That's services and can be nurtured into paying customers.

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