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Storylane positions itself as the leading AI-powered, no-code interactive demo automation platform for B2B SaaS, enabling GTM teams to accelerate revenue through personalized, scalable, and insightful product experiences.
Customer sentiment appears highly positive, as testimonials highlight ROI, ease of creation, flexibility, and scalability, aligning with the platform's core promises. Users appreciate its ability to streamline demo processes and improve engagement.
Storylane's key value proposition is empowering B2B SaaS companies to boost revenue and GTM efficiency through AI-driven, no-code interactive product demos. It enables personalized buyer experiences, shortens sales cycles, and provides actionable engagement insights for marketing, sales, and presales teams.
AI-driven instant demo creation via Lily.
No-code platform for ease of use.
Comprehensive features for GTM teams.
Pricing not publicly disclosed.
Relatively new player in a competitive market.
Reliance on B2B SaaS niche may limit diversification.
Expand AI capabilities and integrations.
Target emerging B2B SaaS markets.
Develop more tailored solutions for specific industries.
Strong competition from established players.
Rapid technological changes in AI.
Potential economic downturn impacting B2B SaaS spending.
Storylane's primary market is North America, especially the US, followed by other English-speaking countries and key European tech hubs, reflecting its B2B SaaS focus.
United States
65.5% market share
Canada
10.2% market share
United Kingdom
7.8% market share
Australia
5.1% market share
Germany
3.7% market share
28-45 years
Male • Female
USA • Canada • UK • Australia
27-40 years
Male • Female
USA • Europe • Asia
30-55 years
Male • Female
Global
32-50 years
Male • Female
North America • Europe
35-60 years
Male • Female
USA • Global Enterprises
Data shown in percentage (%) of usage across platforms
Develop an interactive ROI calculator on the Storylane website that allows potential customers to input their current metrics (e.g., sales cycle length, conversion rates) and see the projected ROI of using Storylane. This will help prospects visualize the potential value and cost savings, increasing lead qualification and demo requests.
Learn moreImplement a personalized onboarding experience based on user role (e.g., marketing, sales, presales) and industry segment. Tailoring the initial product tour and resources to their specific needs and goals will improve user activation, feature adoption, and overall satisfaction with Storylane.
Learn moreEncourage Storylane users to share their success stories and demo creations. Showcasing authentic UGC, such as video testimonials and demo templates, will build trust, provide social proof, and inspire other businesses to adopt the platform by highlighting real-world applications and results.
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