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StockPe Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 20
Gender: Male
Occupation: College Student
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Student
Education: High School
Aisha Khan
Goals
- To understand basic stock market concepts without risking real money
- To improve financial literacy for future investment decisions
- To compete with friends and learn in a fun, engaging way.
Pain Points
- Finding financial information that is easy to understand and not overwhelming
- Limited access to practical investment experience due to age and lack of funds
- Balancing academic pressure with desire to learn new skills.
StockPe Geographic Distribution
StockPe's primary markets are the US and India, reflecting a global reach for financial education, followed by the UK, Canada, and Australia, indicating interest in developed English-speaking markets.
Top Countries
United States
India
United Kingdom
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, indicating young professionals or students. Income levels are predominantly medium, consistent with the target demographic seeking financial literacy.
Employment Status
Income Distribution
Education Level
StockPe Behavior Analysis
Behavior Profile
Device Breakdown
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