GOALS

• Recreate the nostalgic flavors of his Korean grandmother's cooking, seeking authentic recipes passed down through generations
• Prepare homemade dog treats for his Golden Retriever, prioritizing healthy and natural ingredients to cater to his dog's dietary needs
• Explore the diverse world of international cuisines, venturing beyond his comfort zone to try new flavors and cooking techniques.

Frustrations

• Encountering a lack of clear and detailed instructions in online recipes, leading to uncertainty and inconsistent cooking results
• Finding time in his busy schedule to dedicate to grocery shopping and meal preparation, often resorting to takeout due to time constraints
• Discovering new and exciting recipes that cater to his dog's dietary restrictions, struggling to find options that are both healthy and appealing to his furry friend.

GOALS

• Introduce her family to the rich and diverse flavors of her Cuban heritage through traditional home-cooked meals
• Find quick and easy weeknight dinner recipes that can be prepared within a limited timeframe, accommodating her busy schedule as a working mom
• Incorporate fresh and healthy ingredients into her cooking, prioritizing nutritious and wholesome meals for her family's well-being.

Frustrations

• Lacking the time for elaborate meal preparations during the busy school week, often resorting to quick and less-healthy options due to time constraints
• Struggling to find kid-friendly versions of traditional Cuban dishes that her children will enjoy, facing resistance to unfamiliar flavors
• Locating unique and engaging food-related content that caters to her interests in both Cuban cuisine and healthy eating habits, finding most online resources to be either too niche or too generic.