The target audience for Stell & Spice is broad yet focused. It primarily encompasses health-conscious consumers who are interested in cooking and culinary exploration. This includes individuals following specific dietary lifestyles such as vegan, paleo, and gluten-free diets, as the product descriptions frequently highlight these compatibilities. Home cooks seeking to enhance their dishes with unique, high-quality spice blends and seasoning kits are also a key demographic. Given the emphasis on 'small-batch' and 'gourmet,' the audience likely appreciates artisanal products and is willing to invest in premium ingredients. The convenience factor of pre-portioned kits suggests busy individuals who want to create delicious meals without extensive preparation. Additionally, the 'build your own kit' option caters to a creative and customizable consumer base. The brand's aesthetic also suggests an audience that values natural, wholesome, and aesthetically pleasing products.