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Stan Hywet's target audience is broad, encompassing families, history enthusiasts, garden lovers, couples seeking wedding venues, and corporations looking for event spaces. They also target those interested in educational programs and workshops centered around history, nature, and gardening. Lastly, they aim to attract individuals interested in becoming members to support the preservation of the estate.
Stan Hywet primarily attracts domestic tourists, with the US representing the largest market share. Canada follows as a secondary market.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience consists of a mix of household sizes, with a concentration in the 2-4 member range. The income level is largely middle-class with a significant portion being upper-middle class.
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